Best Buy Lowers Price Of BlackBerry PlayBook Tablet

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News Posted: Mon, Sep 5 2011 3:10 PM

RIM has experienced a few setbacks with its BlackBerry PlayBook tablet. Although the tablet has received some positive press including being approved for Federal use, the tablet still isn't selling as well as retailers or RIM hoped. As we recently saw with the HP TouchPad, price can make a big difference in how well a tablet sells.

Best Buy recognizes that price matters to consumers. The retailer is offering a nice discount on BlackBerry PlayBook tablets. Although the $150 discount doesn't begin to compare to the fire-sale prices of the HP TouchPad, it's still a significant discount. Now, you'll be able to pick up the 64GB PlayBook for $550. To compare, keep in mind that Apple's 64GB iPad sells for $700.

RIM's 16GB and 32GB BlackBerry PlayBook models are also discounted on Best Buy's site, though the discounts are not as substantial as the 64GB model. You can now pick up the 16GB PlayBook for $450. The 32GB model is available for $550. Given these prices, we're not quite sure why anyone would pick the 32GB model when the 64GB PlayBook is available for the same price. At this time, it's also unclear how long this "sale" on the PlayBook will last.

What do you think? Does a discounted PlayBook appeal to you? Will a lower price help RIM and Best Buy sell additional tablets?

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Manduh replied on Mon, Sep 5 2011 3:47 PM

Not in Canada :(

It's still $699 CAD at

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Too much, even with the discount. They haven't learned a thing from the HP mess yet. People will not buy them until they get real with the prices.

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Until they are available in the $250-$300 dollar range they are not in most peoples budgets. This is a luxury item and when there are people going without a reasonable amount of food because they cannot afford it. What would make RIM think that a small price cut will make a huge difference.

When you think about HP's mess they certainly cut their prices more than necessary just to get rid of their stock almost instantly.

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slugbug replied on Mon, Sep 5 2011 9:51 PM

Still way overpriced in my opinion.

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JDiaz replied on Tue, Sep 6 2011 12:27 AM

Pricing was only part of the HP mess, slow performance from lack of hardware optimization for the WebOS, along with lower quality hardware, and the even greater lack of apps made the TouchPad far less desirable. While fire sale pricing is not a viable marketing model for any company to follow unless they can make the money back in some other way.

Besides, the Playbook has been around longer than the HP TouchPad, has better hardware, is more appealing for mobile use, has already fixed many of its original faults, and is still going.

However, what they probably need to do is make a cheaper version of the Playbook. The demand for high end ARM based systems is not very high right now. Even iPad sales seem to be slipping a bit. So nothing to do but make low cost models until demand rises again once the economy gets better.

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rrplay replied on Tue, Sep 6 2011 7:56 AM

yep def way overpriced for what they can actually do .Just too limited in function to warrant that type of cash.def a luxury item .

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$450 is where it should have started out. Everyone wants a cheaper tablet but you have to remember that these aren't actually cheap to build either. HP is losing crazy money on their firesale. Just because people want a 100 dollar tablet doesn't mean it's actually possible to build a good quality one at that price.

Now you're just mashing it!

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ABerges replied on Mon, Sep 12 2011 11:18 AM

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ABerges replied on Wed, Sep 14 2011 11:43 AM

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