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AMD Quietly Introduces Radeon-Branded System Memory - Updated

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News Posted: Mon, Aug 8 2011 6:59 PM

AMD has quietly introduced a new series of Radeon-branded DDR3-based system memory products, targeted at a wide swath of system types. AMD says, “AMD Radeon DDR3 System Modules are ideally suited to our CPU and APU products. Components are tested to the highest industry standards on AMD platforms to guarantee reliability and performance.”

According to the product page on AMD’s website, AMD Radeon system memory will be offered in three series: Entertainment, ULTRA PRO, and Enterprise. Each series targets a different system type and is suited to different users. The Entertainment Series modules are described as “Fast and reliable. The best choice for digital entertainment whether HD/3D Movies, Video & Music editing or for a thrilling video game experience". The ULTRA PRO series as “Hand selected high quality memory parts. Provides the head room to succeed in critical gaming missions. Ultra-fast, highly reliable, no drop outs, no delays. The first choice for the enthusiast video gamer.” And the Enterprise series as “AMD Radeon Enterprise Server Series has been developed for the most popular mission critical servers. All memory modules in this line are server and workstation specific and tested to ensure compatibility.”


Image Source: AKIBA PC Hotline

Looking at the specifications, none of the memory series seem to be very impressive. All of the sticks will be offered exclusively in 2GB capacities at this point and all require only 1.5v. The Entertainment series modules are rated for 1333MHz operation with 9-9-9 timings. The ULTRA PRO at 1600MHz with 11-11-11 timings. Specifications for the Enterprise series modules weren’t listed. The chips used on each module are AMD-branded and are identified as model GMSG2GU08E2F1C-13H in CPU-Z.

We supposed this move is to better guarantee compatibility with systems built around AMD’s Fusion APUs, like the recently released A-Series products. AMD has offered graphics memory to board partners previously, which was bundled with their GPUs, so it’s easy envision AMD taking things a step further and offering APU / Memory bundles to some partners, but that is just speculation on our part.


Image Source: AKIBA PC Hotline

We are not certain as what AMD’s motivation is at this point, but have reached out for an official response. After some back and forth today, we’re told we can expect a statement tomorrow. We will update this post once official word comes in direct from AMD.

Update: We got word from AMD regarding their Radeon-branded system memory; the company had this to say, "AMD does not manufacture memory and does not plan to sell system memory directly to our customers. AMD is currently determining if the sale of AMD Radeon-branded memory through channel partners is a viable opportunity and as such it has appeared in some regions for purchase through retail."

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-All of the sticks will be offered exclusively in 2GB capacities at this point and all require only 1.5v. The Entertainment series modules are rated for 1333MHz operation with 9-9-9 timings. The ULTRA PRO at 1600MHz with 11-11-11 timings.-

"Is this some king of August Fools day or something. AMD gotta be kidding. Weak timings, 2Gb per stick and Fugly looking(NO heat spreaders). I've heard that producing RAM is cheap, but it makes no sense to me that AMD would invest into such low performing RAM thinking people would actually by based on the fact that it has the AMD Radeon branding"

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Marco C replied on Mon, Aug 8 2011 7:16 PM

I'm still waiting for an official response, but my guess is these will be bundled with APUs for a small price premium and be used in low-cost, white box systems mostly. Although this kind of stuff almost always shows up for sale separately in Japan. We'll know more tomorrow.

Side-note. Why do you put all of your comments in quotes? :)

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Managing Editor @ HotHardware.com

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Marco C:
I'm still waiting for an official response,

It must be cool to interact with these manufacturers on a one to one basis Marco. (and actually get answers from them) I'm a little jealous.

This whole new line of AMD APU's is based on price performance so far. I would expect that they're testing the waters with the introduction of this RAM and using their ability to buy in quantity to sell at a reduced price. The speeds and timings are probably not geared to impress enthusiast gamers who like to overclock everything, but will cater to casual gamers who insist on it working out of the box, and at stock settings. Plenty of consumers fit into this category.

Being able to sell the Mainboard, APU, and RAM together as a kit that's guaranteed to work properly is a definite plus from a marketing standpoint. This could be an attractive option for small businesses who only need a certain level of performance, but require USB 3.0 and SATA-III to be on the boards. We may be getting a glimpse into future marketing strategies with this move by AMD.   (imagine an AMD branded whole computer for sale)

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Yep what realneil said.

These would work perfectly with many systems. I could imagine Dell getting a crazy deal on their AMD based systems with the memory bundled. I particularly like the idea of the enterprise modules that have been tested for compatibility.

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