Redbox Reaches 1.5 Billion DVD And Blu-ray Rentals

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News Posted: Mon, Aug 1 2011 10:54 AM
Redbox, the DVD rental box service that's sweeping the nation, has just reached 1.5 billion DVD and Blu-ray Disc rentals.

That's a pretty staggering number. The company launched their service in 2004, which means it only took 7 years to reach the milestone. Furthermore, they've also rented over 4 million video games during the period. 1.5 billion rentals x ~$1 each… well, that's not a bad stack of cash to have rolling in.

To celebrate, the company is launching 5000 more kiosks starting today, and with those in the rotation, they'll have a whopping 27,000 kiosks across the U.S. Any guesses as to how long it'll take for the company to hit the next 1.5 billion?
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