If all of those that said, will do it, with the 60% jack in price they will still profit from it.
60% hike in fees with no improvements in service at all is not the way to love your customer base.
Most of us will dump them because of it. And this will be the perfect time for other services to steal customers away from Netflix. I'm waiting to see what deals are offered by the competition myself,........
Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.
Personally I see this as a fail on Netflix. But I highly doubt that 41% of there customers will actually cancel even if they answered a survey in that way. $16 is a far cry from $100+ dollars that cable companies charge to supply content to homes and you have a lot more choice with Netflix...
As far as I'm concerned, $16 a month is still a lot cheaper than the $60 a month it'd cost me for cable television, and that's without any movie channels. Netflix saves me major dough every month.
Besides, with Netflix's old/cheap contracts all starting to run out, and as lucrative as streaming is becoming, they were gonna HAVE to raise their prices eventually here, just to keep up with studio and broadcaster demands for more money.
Think about it. If Netflix can't score the contracts, they haven't got any movies, and nobody gets to watch jack. Watch, and I guarantee when the contracts that Hulu and others have run out, they'll have to resort to the same thing.
Unfortunately, Netflix had no choice; it's either raise the rates, or lose money, since Hollywood jacked up the prices Netflix has to pay for content. But there are options: http://scifiandgadgets.com/2011/07/15/netflix-killed-by-the-mpaa-where-do-we-go-now/
@JStewart - just a point: Hulu was created by the studios themselves to try to kill YouTube. Several of them have already jumped ship, and frankly, considering the quality of the Hulu software, when it closes down, it will be no loss.
RTietjens:considering the quality of the Hulu software
Yeah, let's all ~pay~ for content with commercials in it.
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