Steve Jobs' Official Bio Already Revised

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News Posted: Wed, Jul 6 2011 11:27 PM
The first official biography for Apple CEO Steve Jobs, one which has both his blessing and cooperation, has a new name. The publisher, Simon & Shuster, liked the name "iSteve: The Book of Jobs." The author had a different opinion.

In reality, so did the family of the author, Walter Isaacson. He was already never quite sure about the title, which looked snarky to us, and his wife and daughter seemed to agree. They thought it was "cutesy."

And now Isaacson has persuaded his publisher to go with something simpler and not snarky at all. Some (like us) might call it boring: Steve Jobs: A Biography. Only the title has been revised; the release date hasn't changed and is still March 6, 2012.

The book is available for pre-order from numerous sites, including Barnes and Noble (linked), which still has the new title but an old mocked up image (since the jacket apparently hasn't been designed yet).

Isaacson, 58, and in addition to being the former Chairman and CEO of CNN, he was also the Managing Editor of TIME (its top post). He was also appointed by President Barack Obama to be the Chairman of the Broadcasting Board of Governors, which runs Voice of America, Radio Free Europe, and the other international broadcasts of the U.S. government.

Isaacson has written three other biographies, including Kissinger: A Biography (1992), Benjamin Franklin: An American Life (2003) and Einstein: His Life and Universe (2007).
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iSteve sounds a whole lot better. And yes the new revised name is boring!

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HHGrrl replied on Thu, Jul 7 2011 3:22 PM

Look at the other biographies Isaacson has written and I think you'll figure out why he wanted the title to be changed. He seems to stick with blunt and to the point book titles.

I wonder how many people will read this book from their iPad.....It seems appropriate :-) I will be interested to see how the digital sales on this book compare to the paper sales.

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I like the first title better.

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rrplay replied on Fri, Jul 8 2011 7:51 AM

I like the first title better more a propitiate and back to my nap on this one .

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rapid1 replied on Fri, Jul 8 2011 11:45 AM

I like the first title better as well. While I may have issues with Apple in there current as well as forever existing proprietary standardization. Steve Jobs on the other hand wasi, is and will always be a genius in my eye's. I do not have to personally like him, based on his companies actions to say that. Where computers did exist before him or Bill Gates, I am certain they would not exist in their current status now without them. In fact I am pretty sure one of the main reason's Bill gates and in turn Microsoft are as successful as they have been is because of Apples design methodology along with that proprietary. and designer stance.

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Kiristo replied on Mon, Jul 11 2011 4:22 AM

Putting "i" in front of everything isn't clever, it's stupid. Glad someone in his family agrees.

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realneil replied on Mon, Jul 11 2011 9:08 AM

Kiristo:
Putting "i" in front of everything isn't clever, it's stupid. Glad someone in his family agrees.

Yeah, but why stop now?

They have a track record of stupidity to consider.

 

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