Bluetooth SIG Gains Two New Members: Apple And Nordic Semiconductor

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News Posted: Sat, Jun 25 2011 12:15 PM
The Bluetooth Special Interest Group (SIG) just got a little more special this morning, mostly due to the addition of one particular newcomer: Apple. In fact, the Bluetooth SIG was so proud of the addition, that they went the extra mile and crafted a press release to inform the world about it. Joining Apple will be Nordic Semiconductor, both of which are joining the likes of Intel, Motorola, Lenovo, Nokia, Microsoft, Ericsson AB, and Toshiba on the Bluetooth SIG board.

It's actually pretty shocking to think that for this long, Apple has managed to hold out. But now, one has to wonder what encouraged them to go all-in. Michael Foley, Ph.D., executive director of the Bluetooth SIG, had this to say: "We see the importance of platform development and ultra-low power sensor silicon for Bluetooth technology and believe guidance and board participation from Apple and Nordic, industry leaders in these perspective fields, is essential. We have set the ambitious goal of shipping five billion devices in 2015 – to get there we must continue to build a technology that will offer a simple and secure solution that can be found everywhere, in every type of device. These additions to our board will ensure we succeed in new markets we have targeted for growth."


According to the SIG, insight from Apple on platform development and Nordic for sensor silicon demands will ensure a smooth growth trajectory of Bluetooth v4.0 into these new areas. Does this mean the next major iOS devices will support Bluetooth 4.0? Hard to say, but we expect a lot more on the innovation front now that Apple's sitting at the tablet. 
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Nice its it nice to see the Bluetooth group become more diversified.

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