Sony To World + Dog: We're Not Talking PS4

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News Posted: Thu, Jun 23 2011 3:14 PM

Nintendo's Wii U was one of the biggest unveils at E3 this year, but neither Sony nor Microsoft is going to be goaded into tipping their hands. Sony is apparently annoyed with certain game developers, some of whom have implied that the PS4 is none too far away. Jack Tretton, CEO of Sony Computer Entertainment America, told Forbes the following:

"PlayStation 3 is really just hitting its stride. Technologically, I don’t think it’s possible to provide any advancement beyond what we have. What we’ve seen from the competition is trying to add features that already exist in PlayStation 3. We invested heavily in that, we rolled a very heavy rock up a steep hill, through the launch period. But now I think that all pays off, and we’ve got a long run way behind it. So, I wouldn’t look for any discussion of a next generation PlayStation for quite some time."

Read literally, Tretton's implication regarding the PS3's position at the top of the theoretical technology heap is laughable--but we don't think that's what Tretton meant. Sony is perfectly aware that advances in manufacturing technology have cut the system's manufacturing cost, simplified the design, and cut power consumption. Rather, we suspect Tretton is referring to the enormous cost (and difficulty) of shifting from one system to another. When Sony shifted from the PS2 to the PS3, it had to develop programming tools, license whatever third-party technologies it deemed necessary, design an entire marketing initiative around the new product, fund software development, and spend months hammering out exactly what sort of system it wanted to build.

The PlayStation Vita

The CEO's characterization of the PS3 as only now coming into its full strength makes sense if we consider the PlayStation ecosystem rather than focusing on any single device. The PlayStation Move offers game developers the chance to design new PS3 games with very different control interfaces, the PlayStation Vita is set to suceed the PSP-3K as the company's traditional handheld platform, while the Sony Ericsson Xperia Play will blend gaming and smartphone capabilities. The company has already building a software framework that'll allow developers to target multiple devices at the same time; supporting devices will carry the moniker "PlayStation Certified." At present, that list includes the Xperia Play smartphone, and Sony's S1/S2 tablets; the PlayStation Vita will have access to the PlayStation Suite and is presumedly included as well.

With so many cards in play, it's critical that sony keep its developer communities focused. The Move, Vita, and Xperia Play all offer distinct, cross-platform experiences; learning how to best take advantage of these new capabilities will take time. Talking up a new console now would be an incredibly bad move. It would distract game developers and fans alike, and perversely encourage the company's faithful *not* to spend money on current titles in favor of waiting for the next generation of products.

The electronics firm probably has done some work on the PS4, but it's one thing to make a list of the capabilities and qualities it wants the next PS4 to offer and something altogether different to start shopping for components. Rumors that the company doesn't want to spend as much this time around are unremarkable. Given the cost associated with developing and launching Blu-ray, we'd be surprised if the PS4 (whenever it shows up) managed to exceed the PS3's development costs.

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3vi1 replied on Thu, Jun 23 2011 4:30 PM

World to Sony: Keep your PS4, we've had enough of you.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?


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rrplay replied on Thu, Jun 23 2011 4:47 PM

Sony might be hearing some 'crickets' in a discussion later should anyone be interested to notice PS4

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AKwyn replied on Thu, Jun 23 2011 5:24 PM



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slugbug replied on Thu, Jun 23 2011 8:06 PM

Just by saying that you know they're working on it already.

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pwrntspd replied on Thu, Jun 23 2011 8:46 PM

Meh, in all honesty i kinda figured. The hardware sony has on the PS3 is most definitely better than the XBOX 360. Now all they need to do is get their security right.

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I certainly won't be buying a PS4, In all honesty I almost was ready to give away my PS3 after their security fiasco. But I pretty much use it as a blu-ray player and not much else so decided to keep it. Personally I think that the console is slow as all hell at performing tasks even if it has better hardware than the 360.

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"Different website, different age group, different reactions.  Over at gaming sites , people have mostly positive thoughts about the PS4 as Do I, though we all think its too early for that and there is just too many games out there and in this economy, the transition and investment into a new console next year  might not be plausible for many, and tablets are taking a large chunk of the money. Off course its been discussed so many times here and best explain by Joel H  as to why and why we will have to wait  a while  for a new PS4."

"That said, I would love to buy a PS4 cause to me its all about the games, If Sony repeats what they did with the PS3, as being technologically more advanced than anything else at it time, than kudos. But at what price will it be, $499 or $399, $599 again.  PC gamer are forking $500, $750 $350 for GPUs on top of the cost  of High end CPUs and ram also, So if Sony does come with the Big graphics guns, then It will be a major hit and wiser investment."

"One more thing that I would like to add is, I predict that Apple will announce a new Console Next  year. The New Pippin 1080"


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AKwyn replied on Fri, Jun 24 2011 10:41 AM

If they plan on reintroducing the PipPin then they better do something to make people remember PipPin. Maybe a flashy video with subliminal messages maybe?

All I know if that I forgot about the PipPin until I saw the image above, amazing someone still remembers that piece of technology.


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Joel H replied on Fri, Jun 24 2011 3:49 PM

The idea of Apple releasing a Pippin is hilarious. As for PC gaming vs. console gaming, the two really aren't comparable.

There are a few people who buy a console because they want a media device (PS2 for DVD, PS3 for Blu-ray. Likewise, a few people bought the PS3 for Other OS. Most people, however, buy a console do so because they want to game.

I'm a PC gamer, but my PC isn't "just" my game system. It's my workstation, my media center, my entertainment hub. It's where I get my news, watch HDTV, or handle academic research.

The single largest difference between a gaming PC and a non-gaming PC is the video card. Because of this, it's not fair to compare a console to a desktop. If we're going to talk about cost comparisons, we should first subtract the basic cost of RAM, CPU, motherboard, and all the other components. Price comparisons should be done by comparing the cost of turning a standard PC into a gaming PC.

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So this is big enough news to write a whole article about something Sony isn't going to do? Come on people.

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