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It's Back: The Apple Television Rumor

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News Posted: Tue, Jun 21 2011 10:30 PM
Apple TV could be a reality, and not the set-top box that is currently named Apple TV. Rumors of Apple entering the television business have been tossed about for years already, and the latest ones point to an iOS-powered HDTV, perhaps as early as late this year.

The source is a former Apple executive, and his information is that Apple will team with a major OEM to create the HDTVs. According to the source Apple want to "blow Netflix and all those other guys away." It will attempt to do so by embedding both the current Apple TV + iTunes inside television sets themselves.

Still, this sounds a lot like Google TV, doesn't it? Apple made a lot of fun of Google TV when it introduced its own Apple TV. Additionally, Google TV hasn't been exactly selling like hotcakes.

Additionally, television sets are traditionally a high volume, low margin business. There is no lack of competitors, and in addition to Google TV, many manufacturers have their own Internet-connected TVs, as well. It wouldn't seem like a good segment for Apple to enter.

Despite this, Piper Jaffray analyst Gene Munster has been quite vocal about the "need" for Apple need to enter the television space. In August of 2010, he predicted that the now current Apple TV could be a stepping stone to a $2,000 all-in-one television. Muster predicted such an Apple television set would generate $2.6 billion in revenue in its first year on the market.
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AKwyn replied on Wed, Jun 22 2011 6:09 AM

Apple TV!

*click*

Ah, much better...

 

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Just no... Apple would be stupid to enter the TV market though I am sure the sheep would flock. Plus that $2K price point is a bit out of the ballpark I am sure it would be a minimum of $3K to get an Apple branded TV. There are plenty of other manufacturers who are doing a fine job making the "All-In-One" TV set.

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rapid1 replied on Wed, Jun 22 2011 9:20 AM

Yawn!

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Inspector replied on Wed, Jun 22 2011 11:55 AM

LOL, all you are just saying that and its true. But i think they will sell great... just see how many fan boys are other there... lol

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I agree with @omegadraco it is going to be more like 3k. Knowing apple it will be thin, silver, and use crap components. 720p anyone????

Now you're just mashing it!

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"If Steve and Apple decide to enter the TV market, its going to be a success. I would expect it be a High quality 1080p thin Super Retina Display with some knock out features and at an affordable price. Why are people hating, I don't know why, Apple recent track record id solid."

-Optimus

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Sounds like Apple is trying to strike while the iron is hot.

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AKwyn replied on Thu, Jun 23 2011 1:03 AM

OptimusPrimeTime:
"If Steve and Apple decide to enter the TV market, its going to be a success. I would expect it be a High quality 1080p thin Super Retina Display with some knock out features and at an affordable price. Why are people hating, I don't know why, Apple recent track record id solid."

I'm going to state this again. I see the Apple TV as some sort of super color-accurate wide-gammet deep black TV with exceptional picture quality (even though they've used Panels from LG, they seem to configure it in their own way.

Retina Displays aren't everything you know.

 

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Additionally, I got sick of all the addition words in this article.

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I have to agree that I am sure they would be putting out a high quality product. I just don't see it as a smart move for them because there is already so much competition in the TV market and lots of innovative companies.

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