Microsoft Adds "Friend Effect" To Bing Searches

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News Posted: Wed, May 18 2011 5:50 AM
Facebook and Bing are making your searches smarter. As long as your friends are smart, anyway. Microsoft has just announced that Bing is undergoing a rather impressive update, where search will be driven by friends rather than "facts and links" solely. Research has shown the company that 90% of people seek advice from friends and family as part of a decision making process, and why should searching the web be any different?

The "Friend Effect" is available to activate right away; starting now, users can receive personalized search results based on the opinions of your friends by simply signing into Facebook. New features make it easier to see what your Facebook friends “like” across the Web, incorporate the collective know-how of the Web into your search results, and begin adding a more conversational aspect to your searches. Decisions can now be made with more than facts, now the opinions of your trusted friends and the collective wisdom of the Web.

<a href=";from=sp&amp;fg=shareEmbed&amp;vid=08b7f661-fc34-4167-996a-7a47e47a5f0c&amp;src=FLCP:sharebar:embed:null" target="_new" title="Bing Brings "Friend Effect" to Search">Video: Bing Brings "Friend Effect" to Search</a>

You're able to see what your pals are sharing and viewing, and in turn, you'll be steered towards things that you'd prefer due to your friend preferring it. It makes sense, and there's a video below showing just how it works. Now, time to stock up on good friends!
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coolice replied on Wed, May 18 2011 12:15 PM

Oh boy... this isnt good. I have about 400 friends on facebook.... am active with around 30 people tops. about 200 i'd say are idiots.... about 150 arent teksavvy at all and "like" everything without realizing the consequences.

The last thing i want is my search results to be skewed by what my "friends" "like" on facebook.

nifty move, but not the best in my opinion.

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eunoia replied on Wed, May 18 2011 2:06 PM



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rrplay replied on Wed, May 18 2011 2:38 PM

oohhh gawd 

is this another way of algorithmically  spinning "A Robust and enrich$$ing online experience ?"

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While I do use Facebook and Twitter I have zero interest in linking anything I do on the web with them. While I like my friends greatly I would never ask any of them for advice. Every time things like this are added I have to poke around to make sure my web experience is not being altered by things that my friends like.

In many ways I think Facebook more than any of them are changing the web for the worst.

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Remember when facebook was exclusive to college kids??? I miss those days, it's not the same anymore. I'm in coolice's boat, my friends are not tech savvy at all, hence the reason for joining hothardware in the first place! My search results would be so far skewed it wouldn't be funny.

Now you're just mashing it!

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realneil replied on Wed, May 18 2011 7:50 PM

I'm happy to say that this doesn't affect people who don't use either service!


Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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rapid1 replied on Thu, May 19 2011 12:51 AM

Great now Bing/Facebook/Yahoo, and Google are gathering my data with a passion as well as an eye on there pockets!

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