Redbox To Expand Video Game Rental Locations This Summer

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News Posted: Mon, May 2 2011 1:28 PM

This summer, you’ll be able to visit your local Redbox to get your hands on some of the latest video game titles. Beginning June 17, 2011, Redbox will offer Xbox 360, PlayStation 3, and Nintendo Wii titles at more than 21,000 Redbox locations nationwide. Top video games will be available for $2 a day. As you may recall, Redbox began offering video game rentals at select locations back in August 2009. At the 5,000 locations that currently offer video game titles, Redbox has enjoyed great success. According to Redbox, the video game titles will range from top releases to popular family and kids titles.

Game On! Redbox Announces It Will Offer Video Game Rentals Nationwide This June

OAKBROOK TERRACE, Ill. – April 28, 2011 – Redbox, America's movie rental destination, today announced it will offer video game rentals at more than 21,000 redbox locations nationwide beginning June 17, 2011. Top video games will join new release movies for only $2 a day complementing $1 DVD and $1.50 Blu-ray™ daily rental prices. The announcement follows a test of video game rentals in select U.S. markets that began in August 2009.

"Redbox will increase consumers' access to video game rentals by leveraging our incredible technology and business model to keep rental prices low for consumers," said Mitch Lowe, president, redbox. "With more than 21,000 redbox locations slated to feature video game rentals alongside movies this June, redbox will be the one-stop shop for entertainment."

Redbox, a Coinstar, Inc. brand, has tested video game rentals alongside movies at 5,000 redbox locations. "Redbox has rented more than one million video games in less than two years at these locations, underscoring the popularity of video game play in America," added Lowe.

Today, nearly 64 percent* of people in the United States own a game console.

Upon launch, redbox will feature games across the three major console platforms: PLAYSTATION® 3, Nintendo Wii™ and Xbox 360®. Video game titles will range from top releases to popular family and kids titles.

"Redbox will make discovering the latest games as easy as a trip to the local grocery, convenience or drug store," said Joel Resnik, vice president, games, redbox.

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I remember the days where I would rent a game for a night for $3 and stay up and beat the whole game, take it back the next day and get another one and repeat!

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AKwyn replied on Mon, May 2 2011 6:36 PM

Sweet, Now I can go to my local Albertson's or Circle K and rent games that I may not feel like providing a purchase too.

It may not be as extensive as GameFly's but at least it's current and cheap.

 

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I wonder if Redbox has franchise opportunities... lol these things are crazy money makers.

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pretty good deal if you can beat a game in a day, but 2 bucks a day will add up fast if you keep it, gamefly seems a better option to me, especially if you rent a lot. Of course i think this will succeed, its just not the best option IMO.

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HHGrrl replied on Mon, May 2 2011 10:53 PM

I think Redbox will succeed at this, but $2 a day can definitely add up fast if you don't get the game back in a timely manner.

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