Roku Goes Retail With Entry Into Best Buy Universe

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News Posted: Wed, Mar 30 2011 5:53 PM
When it comes to making it "big," hardly anything says "big" quite like making it onto Best Buy shelves. That's easily the most recognizable name when it comes to selling electronics, and now, Roku is making that leap. The company has already made a large splash in the online scene, with their players being some of the most highly-regarded ones to stream Netflix and other online content to televisions.

Starting now, your local Best Buy store is a good place to shop for the Roku you've been dreaming about, with the Roku XD being available for $79.99. It's the same 1080p box you've known, with integrated 802.11n Wi-Fi, Instant Replay and Netflix streaming. There's also a good chance that you'll get to see an in-store demo, so if you're worried over the experience, you now know where to head.

 Roku Enters Retail with Nationwide Availability at Best Buy

Roku XD model featuring 1080p playback and 802.11n WiFi now available for purchase at your local Best Buy store

SARATOGA, Calif.--(BUSINESS WIRE)--Roku, Inc., maker of the best-selling and award-winning Roku streaming player, announced today that its Roku XD player is available for purchase at Best Buy stores nationwide and at With up to 1080p HD streaming support, integrated 802.11n WiFi and Instant Replay the Roku XD offers unlimited entertainment choices and incredible value to customers. The Roku XD has a list price of $79.99 and is available at Best Buy stores and at for purchase today. Roku players can also be found at other leading retail stores including BJ’s Wholesale Club, Fry’s Electronics and RadioShack.

    “Having sold over 1 million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick and mortar retail with nationwide availability from the preeminent consumer electronics retailer”

“Having sold over 1 million Roku players through online sales only up until now, we are incredibly excited to announce our entrance into brick and mortar retail with nationwide availability from the preeminent consumer electronics retailer,” said Anthony Wood, founder and CEO of Roku, Inc. “Customers can now grab a Roku off the shelf at Best Buy, take it home and be up and running, enjoying their favorite TV show, movie, music or sports team in just a matter of minutes.”

All Roku players continue to deliver the largest collection of streaming entertainment available for the TV, including over 100,000 movies and TV shows from Netflix (NASDAQ: NFLX), Amazon Instant Video (NASDAQ: AMZN), Hulu Plus and Crackle; live and on-demand sports from NBA Game Time and NHL GameCenter Live; music from Pandora, MP3tunes, MOG and Rdio; photo and video sharing from Flickr and Facebook; plus news and entertainment from thousands of sources around the world.

First introduced in May 2008, the Roku player provides an easy, affordable, and reliable way for over 1 million customers to watch movies and TV shows instantly on their TV. Since the launch of the Roku Channel Store, all Roku customers now have access to over 150 channels from 85 unique content services, with more added all the time.

Pricing and Availability

The Roku XD is available for $79.99 and can be purchased at any Best Buy in the United States and at In addition to being available at Best Buy, select Roku players are available at BJ’s Wholesale Club, Fry’s Electronics and RadioShack. A full list of retailers and which Roku models are available at each one can be found at 
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There are some things you just want to be able to see this is one of them. So to be able to go to a retail outlet and look at them will be a very positive thing. Even though I probably would go home and order it direct.

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I received my Roku for Christmas last year and have been using it everyday with Netflix. I have had no issues with it and it works like a charm. The only odd thing is that there is no off button.

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JOMA replied on Thu, Mar 31 2011 4:26 PM

Saw an ad for this in Best Buys weekend sales flier. Certainly can't beat the price but if I wanted to just stream netflix I would get a blue-ray player for another $50.

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realneil replied on Thu, Mar 31 2011 8:12 PM

I've had a Roku for three years now. Never any problems with it and with NetFlix's great service, I cut the cord to the cable company after I got it.

You can't beat it for a good deal if you have a decent internet connection.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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