Nintendo 3DS BOM Estimated to be $100.71: iSuppli

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News Posted: Tue, Mar 29 2011 10:52 PM
iSuppli did its typical teardown of a hot electronic device, and it's preliminary estimate on the Nintendo 3DS came up with $100.71. If you add in the obligatory $2.54 manufacturing cost of the 3DS, the total cost to produce the portable gaming system rises to $103.25, said iSuppli.

This is about a 33 percent increase over the BOM for the Nintendo DSi. Included in the differences between the BOM prices are the new 3D screen, $33.80 vs. $21.95; memory, $8.36 vs. $3.61; and the UI subsystem components (gyroscope, accelerometer), $6.81 vs. $3.98.

The 3DS also has a camera subsystem that 3D photographs. In order to do this, the 3DS uses two parallel VGA cameras in a module, plus a third VGA camera. Because VGA components are mature and inexpensive, the camera subsystem costs $4.70, or 4.7 percent of the BOM, up a measly $0.20 from the DSi.

While it seems like Nintendo is making a pretty penny at first glance, the BOM leaves out items such as development, support, marketing and so forth. It should also be remembered that the $249.99 is the retail price, not what Nintendo receives from retailers.
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DScheive replied on Wed, Mar 30 2011 8:27 AM

makes me hink that game companies arnt really that cheap anymore :) nice to know they not crooked :P lol jk but 250 isnt that bad when you think about it

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Out of all the game companies in this world Nintendo seems to try and make a quality product. It is almost like they have a higher understanding than the rest of the manufacturers that their customers want something that is going to last. Of course we forget that they make more money off of the accessories and games then the units themselves.

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rapid1 replied on Wed, Mar 30 2011 1:55 PM

The real money in games as well as gaming systems is the game itself. 4 or 5 games bought over the lifetime (and it is generally well more than that) of the component is 200-250, and most people who own these grab new games for them all the time. My daughter Amber had the last one, and she got games at 2-3 per every birthday and Christmas for a couple of year. Now she has a Wii. I would say in total at least 15-20 games over 2-3 years minimum times say a round price of 35 each is about 600 bucks in games for 1 kid over the life of the device. Multiply that by the amount owned in the US alone and the figure is staggering. 600 times a million is 600 million and I am sure there are many times more than a million of these owned in the US alone in the whole world it is many, many times above that. They could give them away which in some aspects they really do, and fund a mega company with the proceeds easily.

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OSunday replied on Wed, Mar 30 2011 6:05 PM

Im with you entirely on this one rapid1.

Most companies like Microsoft, Nintendo and Sony sell their consoles at a fraction of their value (allthough still a significant amount of $ for most people) because they know the purchase is a realtively long term investment, and the buyer will continue to buy games for that console, resulting in the millions raked in by the game/ home entertainment industry mentioned by rapid.

For the 3DS in particular, I'm just happy nintendo is taking a step (allthough one the size of a toddlers) towards making a product with some of the latest and greatest features by increasing memory, ram and adding the novelty 3D feature since their portable consoles usually have low amounts of memory and processing speed, and the Wii and portable consoles were lacking in terms of screen resolution and quality.

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OSunday replied on Wed, Mar 30 2011 6:08 PM

Its the low price of consoles that let corporations take advantage of the fact their receiving some powerful hardware for a bargain price and build things like the Condor Supercomputer made of 1,716 PS3 systems with a total of 12,012 processors

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HHGrrl replied on Wed, Mar 30 2011 9:56 PM

rapid1 has it right - the real money for the manufacturers is in the games. Still, it's interesting to see what the actual device costs to make!

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