Nokia Shows New Face: Nokia Pure Typeface

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Nokia is turning over a new leaf. The company has been taken over by an ex-Microsoft vet, and they're largely ditching Symbian in order to focus on Windows Phone 7. It's a fresh start for an old company and there's better no way to say that to the public than by changing how they perceive you. For Nokia, that starts with their famed font. Nokia Sans was the previous font of choice, and it was iconic in nature. It was everything in Nokia's branding, and for hardcore fans, it may be hard to see let go.

The new font, which takes over starting this week, is called Nokia Pure. The company claims that this font provides 'beauty in supreme usability,' but it remains to be seen if people latch on. To us, it looks a lot smoother and more modern than the font Nokia's leaving behind, and we suspect it'll work well in advertising.

Nokia is actively defending their decision to make the switch, but honestly we feel that's unnecessary. The company is effectively different than it was just a year ago, so having a new face seems logical. What do you think? Are you a fan of the new typeface?

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Are people that shallow that they think just a typeface is going to change the way people perceive the company. Personally it's readable and that is important for advertisement but it doesn't change the way I think about Nokia lets hope their products speak for them rather than a font.

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AKwyn replied on Wed, Mar 30 2011 9:41 AM

Eh, it's just a font. The bigger issue is how Nokia is going to going to succeed with their new Windows Phone focused goals.


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I think it looks good. You have to keep in mind nokia is trying to reinvent themselves and this includes their marketing department. That department has nothing to do with the tech so the fact that they are trying to make the entire company more modern is a good sign.

Now you're just mashing it!

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rapid1 replied on Wed, Mar 30 2011 1:40 PM

Those are very good points from everyone. I find it odd there is really not a lot more to say than whats already here. I like the font, and I am curious about where Nokia is going with there new bed buddies M$. I also hope the don't just slowly get something going as has seemingly been Microsoft's path so far on the mobile front. They have done a lot of work, but it has not caught on in a large percentage which seems odd for M$ generally. Then Nokia has kind of been in the same position on there front. So will two companies who have been rather unaggressive on this tier of the market going to now be faster together, or will they just continue like the sloths we have seen from them both up until now?

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HHGrrl replied on Wed, Mar 30 2011 10:02 PM

The font looks fine, but it really makes little difference to me as long as it's readable. What I"m really interested in is how well the company fares with Windows Phone 7. Microsoft and Nokia both have some serious catching up to do. They were once leaders but now, both companies seem to be struggling in the smartphone space.

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3vi1 replied on Thu, Mar 31 2011 10:00 AM

>> Nokia is turning over a new leaf. The company has been taken over by an ex-Microsoft vet...

Proportional fonts don't help those with a terminal disease.

A Microsoft partner is just someone they haven't gotten around to killing yet.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?


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