Google Tunes Search Algorithm to Tune Out Content Farms

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News Posted: Fri, Feb 25 2011 12:00 PM

Like you, Google is fed up with useless sites that consist of little more than keywords to attract visitors to increase ad revenue, but unlike you, Google has the power to do something about it. And so it is. Google's making a bunch of changes to its search algorithm, most of them subtle, but one of them is big and will impact nearly 12 percent of search queries.

"In the last day or so we launched a pretty big algorithmic improvement to our ranking -- a change that noticeably impacts 11.8 percent of our queries -- and we wanted to let people know what's going on," Google explained in a blog post. "This update is designed to reduce rankings for low-quality sites -- sites which are low-value add for users, copy content from other websites, or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites--sites with original content and information such as research, in-depth reports, thoughtful analysis, and so on."

Unofficially, Google's targeting content farms, like Demand Media, which pumps out thousands of keyword-specific articles a day via eHow and other sites . Demand Media recently went public at a $1.5 billion valuation, making this a particularly interesting move on Google's part.

"Today, Google announced an algorithm change to nearly 12% of their U.S. query results. As might be expected, a content library as diverse as ours saw some content go up and some go down in Google search results. This is consistent with what Google discussed on their blog post. It’s impossible to speculate how these or any changes made by Google impact any online business in the long term – but at this point in time, we haven’t seen a material net impact on our Content & Media business," Larry Fitzgibborn, Demand Media's EVP of Media and Operations, wrote in a blog post.

Google says for now the change only affects U.S. search queries, though it plans to expand over time.

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Inspector replied on Fri, Feb 25 2011 2:37 PM

:), now tehres less trash to go though to find what your really searching for!

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Content Farms need to all burn. They exist just to get as many clicks as possible to make advertising money. 99.999% of what is on them is completely worthless, a hacked up copy of something from an actual production site, or even worse, a hacked up copy of something from another content farm.

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3vi1 replied on Fri, Feb 25 2011 7:04 PM

I'm sure the spam farms will still do fine, since everyone now uses Bing, right?

Right?

RIGHT?

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

++++++++++++[>++++>+++++++++>+++>+<<<<-]>+++.>++++++++++.-------------.+++.>---.>--.

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Dave_HH replied on Fri, Feb 25 2011 7:08 PM

Oh yeah, Bing. All about the Bing. That's me...

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http://hothardware.com


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3vi1 replied on Fri, Feb 25 2011 8:13 PM

haha... I was going to resist my usual MS dig, but it was just too easy... and I'm pretty lazy.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

++++++++++++[>++++>+++++++++>+++>+<<<<-]>+++.>++++++++++.-------------.+++.>---.>--.

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rapid1 replied on Sat, Feb 26 2011 12:21 AM

Rofl; Dave "All about the Bing. That's me". I only use Bing if I use IE, and how often would ya think that is? Well the answer is never before 3vi1 adds his 2 cent's!

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AKwyn replied on Sat, Feb 26 2011 4:09 AM

And I'm guessing to his book of Microsoft digs, which I'm expecting should go on sale soon...

 

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coolice replied on Sat, Feb 26 2011 10:46 AM

Dave_HH:

Oh yeah, Bing. All about the Bing. That's me...

 

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3vi1 replied on Sun, Feb 27 2011 7:56 PM

OMG... I want to be just like that guy when I grow up.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

++++++++++++[>++++>+++++++++>+++>+<<<<-]>+++.>++++++++++.-------------.+++.>---.>--.

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Jaybk26 replied on Tue, Aug 14 2012 3:35 PM

Every time I start to forget how much I love Google they do something like this and re-blow my mind.

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