Five days have passed since the Super Bowl, and one thing is clear – our ads offended a lot of people. Tuesday I posted an explanation, but as many of you have pointed out, if an ad requires an explanation, that means it didn’t work. We hate that we offended people, and we’re very sorry that we did – it’s the last thing we wanted. We’ve listened to your feedback, and since we don’t see the point in continuing to anger people, we’re pulling the ads (a few may run again tomorrow – pulling ads immediately is sometimes impossible). We will run something less polarizing instead. We thought we were poking fun at ourselves, but clearly the execution was off and the joke didn’t come through. I personally take responsibility; although we worked with a professional ad agency, in the end, it was my decision to run the ads. To the charities (for which we expect to net over $500,000) and others that have spoken out on our behalf, we appreciate your support. To those who were offended, I feel terrible that we made you feel bad. While we’ve always been a little quirky, we certainly aren’t trying to be the kind of company that builds its brand on creating controversy – we think the quality of our product is a much stronger message. Thanks for taking the time to read, Andrew
I saw these add's it took a second for the deforestation one to sink in, but I did not neccesarily think they were in bad taste. I just though it would really take an adult to get most of them, of course I only recall the deforestation, and the whales one as well both which I think I saw twice each.
I thought they were a little too clever. I like "save the whales" one the best, the rest were alright. Groupon has just started to become popular so I guess any publicity is good publicity.
Really, the CEO should have just sold the company and moved on, Groupon's operating model only works if there isn't too much competition (which there is).
Groupon does offer a lot of ways to save, but these commercials really didn't help them out. They'll have to do some work to make up for offending all of their consumers with these advertisements.
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