Huffington has published a blog entry of her own detailing how and why she and AOL CEO Tim Armstrong came to this arrangement. "while Tim was talking about his plans for turning AOL around, he said that the challenge lay in the fact that AOL had off-the-charts brand awareness, and off-the-charts user trust and loyalty, but almost no brand identity. I was immediately struck by his clear-eyed assessment of his company's strengths and weaknesses, and his willingness to be so up front about them...By combining HuffPost with AOL's network of sites, thriving video initiative, local focus, and international reach, we know we'll be creating a company that can have an enormous impact, reaching a global audience on every imaginable platform. Far from changing our editorial approach, our culture, or our mission, this moment will be for HuffPost like stepping off a fast-moving train and onto a supersonic jet. We're still traveling toward the same destination, with the same people at the wheel, and with the same goals, but we're now going to get there much, much faster.
Well at least AOL is executing it's plan in a different idea then I expected but I don't know if it'll work out the way it does.
I'm going to wait and see if this purchase is a success or a failure. I'm indifferent at the moment.
"The future starts with you; now start posting more!"
Yes; I totally agree Taylor, and I think AOL chose a very smart technical business person in Huffington as well, not to mention she brings millions of users with her as well. Much like stated in the article he was straight up honest (as well as correct) "off-the-charts brand awareness, and off-the-charts user trust and loyalty, but almost no brand identity" in his statement to her. Then you throw someone in to run it like Arianna Huffington, really I think that is pretty genius! I don't know if it will gain them everything they want, but it is better than dieing quietly as they were set to do
. Did you read that business outlook in the article about AOL a couple of days ago. I said AOL is gone completely, and it is not that I really care personally as I use a service provider anyway, but no ISP like AOL etc. As a business plan though, and especially by someone who obviously does not want to go job hunting, I could not think much better of a turn around plan. Although Arianna has a tough job ahead of her now because they (AOL) seem like dimwits to me, who have been wallowing for years.
Compare this to the mentality AMD used with the firing of there last CEO. I am almost entirely positive these are old guys (on the AOL board), just like that. They say "but we are AOL" they love us, and they do not notice there board room door opens into a dark, and dusty stone corridor with dust on the floor, and spider webs draping from the walls. They are decrepit, and I bet if they listen to her we will be hearing about some personnel changes pretty quick.
Heck they might even become halfway decent for the standard end user (although I am not holding my breath), it may even be good for John and Jane Q in the end, we will see.
Hmm... i just home huffington post doest shut down as well down the line.
i read articles on that website everyday.
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