Well.... Goodbye AOL.... hello AOFL (America Off Line) hehe
Shut the door on your way out!
Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.
I'd like to say that burning the bridge wouldnt be a bad idea either.
Wait...what the heck is AOL? ;D
"The old appeals to racial, sexual, religious chauvinism to rabid
nationalist furver are beginning not to work. A new consciousness is
developing which sees the earth as a single organism and recognizes that
an organism at war with itself is doomed"- Carl Sagan
rofl; I thought AOL went to the dog's years ago. Seems to actually be a current topic though. I will say one thing I remember doing some work for a family friend a couple of years ago on her machines. She was (unknown before I arrived) an avid AOL user, and I would imagine normal to a lot of the baby boom generation. She did not even think she could get ISP service from anyone else where she lived. Why I never fully understood. I asked her what she paid monthly, and quized her on using the web messenger etc (she also though she would loose AOL messenger, and her email) AOL messenger can be used from any computer I told her. AOL will also retain just your email if it's that big of a concern for (I think it was 3.99 at the time). So I ended up flipping her to someone else.
Seriously though I bet they could probably drop half of their staff knowing how demanding that group of people are as well.
Really? People are still paying for AOL? For what?
That's part of the problem. Let's assume that AOL isn't actually proud of the fact that 3 million of its four million subscribers are essentially duped into paying for it. I applaud the company's attempt to turn itself into something legitimate and there's nothing wrong with wanting to function as a tremendous news aggregator--one could argue, in fact, that AOL is naturally well situated to do so around its various forums and existing portals.
The problem, as I see it, is that the company has absolutely no idea how to do this. It's made some very smart corporate purchases (Engadget, TechCrunch) but hasn't moved to actually integrate those properties into its own homegrown news content. That's probably a good thing--but AOL's business plan doesn't demonstrate that the company has learned anything from the websites that it purchases.
Everybody cares about SEO, cost-per-story and page views. AOL seems to care about them to the detriment of caring about anything else. Meanwhile the company has undeniable brand recognition, but the brand isprobably known for two things in a best-case scenario:
1) That old dial-up service you had 10+ years ago (or that your grandparents had).
2) That one company that sent out sixty trillion CD's.
Being known as "that one company Time Warner should have never bought" isn't a good thing. Without a plan that starts with top content and goes from there, I think AOL is building its future on a skyscraper with no foundation. If you work faster than it sinks, you're going to get higher--but isn't that just a repeat of what the company was doing ten years ago when it carpet-bombed the earth with CD's and ignored the high rate of subscriber turnover so long as it could sign more people up per month than it lost?
I used to be an AOL suscriber, not anymore.
Though I still have an AOL email address (which I redirect to my Gmail address now) I don't use their non Engadget and TechCrunch services often, mainly rarely or not at all.
"The future starts with you; now start posting more!"
They are still there up to now and they succeeded because they use seo strategies like link marketing to rise up against their competitors and so far that kind of strategy is being used by most companies that wants to increase its revenue.
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