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The Daily Brings The Future Of Newspaper To iPad

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News Posted: Thu, Feb 3 2011 11:30 AM
When the iPad was created, some analysts suspected that it would mark the second coming of the magazine and newspaper industry. When subscription numbers started to fall, some suspected that it would be e-readers and tablets picking up the slack. To date, that hasn't really been the case. A few really amazing looking magazines have been ported to the iPad, but it's not often that you hear anyone raving about their new iPad newspaper subscription.


Rupert Murdoch, chairman and CEO of News Corporation, is hoping to really round the corner on this fledgling business. The executive launched The Daily in the Apple App Store this week, which is described as the industry's first national daily news publication created from the ground up for iPad. He was quoted as saying that "new times demand new journalism," emphasizing that The Daily really was built from scratch. It will include a "unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important."


Even Steve Jobs, Apple's CEO, has chimed in to praise The Daily. And we have a good idea why. This app marks the first where in-app subscriptions are enabled; it'll be billed directly to one's iTunes account, which likely means that Apple will get a perpetual cut. That's just a guess, as no one has confirmed either way just yet. The Daily will cost $0.99 per week, or you can buy an annual subscription for $39.99. Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games.

As with any good paper, The Daily will also feature Sudoku and crossword puzzles, localized weather reports, and a customizable sports package that captures news on the user's favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form -- as well as bookmark them in-app to read later. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.

Interested to check it out? Grab your iPad and discover the future of the newspaper! Or so they say...

Introducing The Daily

First National Daily News Publication Created for iPad

Launches today in the AppleApp Store

New York, NY, February 2, 2011 – Today Rupert Murdoch, Chairman and Chief Executive Officer of News Corporation, unveiled The Daily -- the industry's first national daily news publication created from the ground up for iPad.

"New times demand new journalism," said Mr. Murdoch. "So we built The Daily completely from scratch -- on the most innovative device to come about in my time -- the iPad."

"The magic of great newspapers -- and great blogs -- lies in their serendipity and surprise, and the touch of a good editor," continued Mr. Murdoch. "We're going to bring that magic to The Daily -- to inform people, to make them think, to help themengage in the great issues of the day. And as we continue to improve and evolve, we are going to use the best in new technology to push the boundaries of reporting."

The Daily's unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds provides its editors with the ability to decide not only which stories are most important -- but also the best format to deliver these stories to their readers.

"News Corp. is redefining the news experience with The Daily," says Steve Jobs, Apple's CEO. "We think it is terrific and iPad users are really going to embrace it."

Led by Editor-in-Chief Jesse Angelo and Publisher Greg Clayman, The Daily is the first application made available on the App Store as a subscription -- which will be billed directly to an iTunes account. And because this paperless paper requires no multi-million dollar presses or delivery trucks, it will be priced at just 99 cents a week (or $39.99 for an annual subscription).

"The Daily launches at a moment when advances in technology are changing the job of the modern editor," says Mr. Angelo. "These advances are giving us new ways to tell stories. We intend to take advantage of all of them, and make The Daily the new voice for a new era."

Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games. It will offer views from across the political spectrum. They will come from across cultures and generations, across America and the world.

The Daily will feature Sudoku and crossword puzzles, localized weather reports, and a customizablesports package that captures news on the user's favorite teams. Subscribers will also be able to leave comments on Daily stories in either written or audio form -- as well as bookmark them in-app to read later.

As readers move through The Daily's content, they will be helped by several highly intuitive navigation tools. And while The Daily lives on the iPad, most of its articles can be easily shared via Facebook, Twitter and email. The Daily will link out to the web, as well as bring the web into the app.

"In short, says Mr. Murdoch, "we believe The Daily will be the model for how stories are told and consumed in this digital age."

The Daily has bureaus in New York and Los Angeles, as well as stringers across the country. Full company bios are available at TheDaily.com/about. Executive staff includes:

* John Kilpatrick - Executive Creative Director
* Steve Alperin - Managing Editor
* Mike Nizza - Managing Editor, News
* Richard Johnson - LA Bureau Chief
* Sasha Frere-Jones - Editor, Arts & Life
* Chris D'Amico - Editor, Sports
* Elisabeth Eaves - Editor, Opinion
* Peter Ha - Editor, Apps, Games and Technology

The Daily is also changing the way advertising is offered and consumed within a news publication. Full-page ad units are completely interactive, customizable, and offer a rich mix of branding and direct response opportunities. Launch advertisers include HBO,Macy's, Paramount, Pepsi Max, Range Rover, Verizon, and Virgin Atlantic Airways.

"With The Daily, Rupert Murdoch has given us the chance to rethink the entire experience of news delivery and consumption," said Mr. Clayman. "The ability to actively listen to and engage with our audience means we can continually provide an experiencethat consumers value in this fast-evolving tablet space. Together with our customers, our advertising partners, and the team at The Daily, we are excited to create a new form of media."

About The Daily

The Daily is a first-of-its-kind daily national news publication built exclusively as an application for tablet computing. It provides readers the engaging experience of a magazine combined with the immediacy of the web and the need-to-know content of a newspaper, all while elevating user experience beyond the printed word. The Daily is a subscription-based news product, published 365 days a year, at the cost of $0.99 cents a week or $39.99 a year. For more information on The Daily go to: www.thedaily.com.

News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of September 30, 2010 of approximately US$56 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.
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I think its great, I read the press release and saw the video. The Daily offers a lots of content and interactivity . If I had an Ipad I would surely try the two week trial. This is going to be very successful.

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digitaldd replied on Fri, Feb 4 2011 10:14 AM

I think this article in PCMag sums it up best.

The Daily Arrives: But Do You Want It?

 

 

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digitaldd:

I think this article in PCMag sums it up best.

Great Article!!  That was some good reading. He's right on point, especially with local news, its the primary content that I want to be focused on first ,as also with local breaking news.

I'm also concerned about the implementation of the ad system and how intrusive it might be, if I'm paying for a service , I sure as heck wouldn't want to see a pop up or an extending flash ad interrupt my session.

Oh, and no Peanuts?? What were they Thinking??

 

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digitaldd replied on Mon, Feb 7 2011 11:34 AM

SammyHayabuza:

Oh, and no Peanuts?? What were they Thinking??

 

Which would you like more Peanuts or What Were They Thinking? They might consider adding the first, I doubt the second. Wink

 

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digitaldd:

Which would you like more Peanuts or What Were They Thinking? They might consider adding the first, I doubt the second. Wink

LMFAO: I really meant, Oh, and no Peanuts, What were they Thinking?

I did not know "What were they thinking" is an actual comic strip or comic series. LOL

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digitaldd replied on Thu, Feb 10 2011 10:40 AM

WWTT is a fun blog, The guy who does it take a funny panel each day from an old comic and posts funny comments.

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