Panasonic Ties Up Avatar 3D Blu-ray Rights Until 2012

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News Posted: Tue, Dec 14 2010 2:13 PM
We can't help but wonder if someone at Panasonic has some dirt on one of the higher ups working for Twentieth Century Fox. Either that, or Panasonic should really consider giving a raise to the sweet talking, silver tongued rep who managed to talk the film studio into giving it exclusive rights to distribute the 3D Blu-ray version of Avatar with 3D televisions and Blu-ray players until 2012. Isn't the world supposed to end in 2012 anyway?

That information (about Panasonic's exclusivity rights, not the end of the world) comes courtesy of T3.com, which claims Panasonic confirmed the deal. If true, it would seem movie studios -- and in this case, Twentieth Century Fox -- are shooting themselves in the foot in promoting 3D. Movie makers have been trying to shove 3D content down our throats for decades, and it was Avatar that really prompted the current 3D frenzy, so it seems counterproductive to lock it down to an exclusivity deal until 2012. Or maybe Twentieth Century Fox is buying itself a little insurance in the form of a lucrative distribution deal in case this whole 3D thing turns out to be a temporary fad, one that fizzles by the time 2012 rolls around.


In any event, if you want to purchase Avatar on 3D Blu-ray, your options are limited. You can snag an overpriced copy from Ebay or Craigslist, claim your free copy with the purchase of a qualifying 3D TV set from Panasonic, or pick up a $400 3D Ultimate Pack (currently marked down to $360), which includes the aforementioned movie and two pairs of active shutter 3D glasses.
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Resin replied on Tue, Dec 14 2010 2:46 PM

Or maybe they are afraid that repeated viewing will make people realize that beautiful 3D can't make up for a terrible movie and are trying to hide this terrible mistake? No that can't be it, people really liked this horror show it has the box office and retail sales to prove it. Can't say I'm shedding any tears over this one.

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"The Panasonic People have sent us a message... that they can have Avatar 3D all they want. That no one can stop them(until 2012) Well, we will send them a message. You ride out as fast as your internet connection can carry you. You tell the other clans to come. Tell them Toruk "Torrent" Makto calls to them! You surf now, with me! My brothers! Sisters! And we will show the Panasonic People... that they can not have us buy their $400 3D Ultimate Pack! And that this... this is our 3D land! "

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Inspector replied on Tue, Dec 14 2010 4:30 PM

"Isn't the world supposed to end in 2012 anyway?"

Of course, thats why they decided to end it then. :P

LOL that picture made me CRACK UP! It fits in so well on that scene...

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I'm buying a 3DTV come tax return time but I could care less about this movie as I already have the Blu 2D version and had it downloaded long before it hit video anyway so meh. I wouldnt have a plasma tv, Its top of the line Samsung LED 240hertz 55 inch for me come February.

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OSunday replied on Tue, Dec 14 2010 8:58 PM

You sir, offend me.

Avatar was brilliantly entertaining, even if only a modern reinterpretation of Pocahontas, with the occasional flashes of Na'Vi nudity and enhanced action

I found the vivd colors, fantastical world and dreamlike state you experience during the 3-D movie all very captivating, enjoyable and satisfactory

Haha

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There is still no formal communication from Panasonic or Fox Studios that this information is correct! Yes, the Avatar 3D Blu-Ray bundle is "currently" exclusive to Panasonic and the bundle runs to 26 March 2012. But Panasonic has chosen their "verbal" words very carefully and there has been no official "written" media release stating that the Media assumed situation is accurate. Dare I say by March 26 this year (2011) the "Exclusivity" honeymoon will be over!!!

Obviously there is confidentiality clauses preventing either party going public, but Fox still wants people buy both 2D Blu-Ray disc first and 3D Blu-Ray disc second, so they wont be setting the record straight until absolutely necessary.

A formal statement to shareholders would be necessary for such a long exclusivity period because it would cost a fortune and require declaring the risks factored into such a deal. This hasn't happened because the "Exclusivity" period is extremely brief.

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Resin:

Or maybe they are afraid that repeated viewing will make people realize that beautiful 3D can't make up for a terrible movie and are trying to hide this terrible mistake? No that can't be it, people really liked this horror show it has the box office and retail sales to prove it. Can't say I'm shedding any tears over this one.

I agree. The story's lack of imagination is so incredibly bad

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