Survey: 75% Of Adults Have Gadgets, Most Hate Charging Them

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News Posted: Fri, Nov 12 2010 9:12 AM
There are a few facts of life for Americans: life, death and taxes. Outside of those, here are a few more facts gathered by a new survey conducted on behalf of Duracell. The IPSOS poll found that Americans love gadgets and parents in particular have more electronic devices in their households than the general adult population, with 75% of parents relying on mobile devices to "help them accomplish things they need to do during the day." With the explosion in popularity surrounding smartphones (and cellphones in general), that's not a shocker. But the 75% number may be.

What fascinates us about this poll is just how engaged in portable electronics adults are. We'd expect this much from tweens or college-age kids, but adults? That's pretty impressive. But here's another thing that may surprise you: keeping those portable gadgets charged up is part of a daily 'to-do list' for 65% of parents. It's a necessary evil when dealing with battery-powered gadgets, but there seems to be an easier solution on the horizon. The poll found that 62% of parents (and 59% of "adults") dislike the cords that come with their gadgets and 68% feel frustrated by cords cluttering up the home.

Of course, the emergence of wireless power promises to possibly help these stressed parents. Duracell's MyGrid is just one of the many wireless pad options that have been created lately, but all of them still rely on 3rd-party accessory cases in order to make gadgets compatible. Where wireless power truly has room to shine is factory integration. Imagine if the next DROID phone ships with a wireless charging module inside of the phone, and you could just lay it on your kitchen table to charge. Hopefully we're getting close to that milestone. Read on below for more fun facts and figures.

Survey Finds Parents Own More Gadgets Than Most Americans and Are Frustrated With the Clutter of Cords
 
Consumers Seek Better Charging Methods and Welcome Wireless Options

BETHEL, Conn., Nov. 11, 2010 /PRNewswire/ -- Americans love gadgets and parents in particular have more electronic devices in their households than the general adult population, according to an IPSOS poll conducted on behalf of Duracell. The survey found that three-quarters (75 percent) of parents rely on their mobile devices to help them accomplish things they need to do during the day, and keeping them charged is part of the daily to-do lists of 65 percent of parents. However, 62 percent of parents -- and 59 percent of adults -- dislike the cords that come with their gadgets and 68 percent feel frustrated by cords cluttering up the home.

The aesthetic impact charging cords have on homes is also a concern for up to 82 percent of parents and 76 percent of adults, who agree that less charger cord clutter would improve their home decor.  According to the survey, keeping living spaces neat makes 77 percent of adults and 80 percent of parents less stressed, and up to 84 percent of parents and 79 percent of adults feel that having one place to charge their devices would keep them better organized.

With 74 percent of U.S. households owning at least one mobile phone, they want a simpler way to keep them powered -- 79 percent of adults believe that being able to charge their devices wirelessly would make life easier.  Parents are particularly enthusiastic about being able to charge their devices wirelessly  compared to the general adult population, with 86 percent in agreement that wirelessly charging their devices would make their life easier.  This sentiment can be linked to the fact that up to 85 percent of parents and 78 percent of adults feel that it's annoying to have one charger for each device.

The Duracell myGrid charging pad helps alleviate the frustrations consumers experience with keeping their devices charged.  It can simultaneously charge up to four gadgets without the mess of multiple cords and is compatible with top-selling devices (e.g. iPhone, BlackBerrys, HTC, LG etc.).

"As our lives become increasingly mobile and we rely on devices to get through the day, keeping them fully charged is crucial. The Duracell myGrid wireless charging pad is designed to provide the convenience of charging multiple devices at once with only one cord to plug into an outlet," said Bob Jacobs, Duracell marketing director-North America. "We're thrilled to offer a product that not only helps people keep their devices powered but also helps them to enjoy being at home without the clutter and confusion of tangled charging cords."

By offering the convenience of charging multiple gadgets at one time, the Duracell myGrid gives parents and adults a solution that simplifies charging, allows them to feel more organized, de-clutters their homes and ultimately helps to reduce their daily stress.  
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Inspector replied on Fri, Nov 12 2010 3:34 PM

So, are manufacturers going to start providing these as the default charger? :). I really do hate charging my phone at night, bugs me to find the plug in the dark and then plug it in the wrong way...

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