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Stuck with a Dead BFG Card? PNY Comes to the Rescue with Discounted RMA Program!

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News Posted: Wed, Sep 1 2010 12:48 PM
At this point, it doesn't even matter who's to blame for BFG's demise, because at the end of the day, you're left holding the bag should your BFG videcoard give up the ghost. The company's days appear numbered, and BFG, which essentially pioneered the concept of Lifetime Warranties in the GPU market, is no longer honoring RMAs for busted cards. Bummer.

In case you haven't been following, BFG fell on hard times when it was unable to secure shipments of Nvidia's Fermi products, forcing the company to ditch its videocard business. According to reports, this didn't sit well with Best Buy, which ended up dropping BFG completely, including the company's power supplies that were sold in stores and online. Things went downhill from there, and now anyone who tries to send in their broken videocard for repair end up getting an apology letter instead:

"BFG Technologies, Inc. is winding down and liquidating its business," the BFG letter reads. "Unfortunately our major supplier would not support our business. As a result we are returning your graphics card without being able to repair it. We apologize for the inconvenience."




Not all is lost, however, because PNY is stepping up to the plate with a RMA graphics card promotion specifically for BFG customers. Send in your BFG card, whether it works or not, and you'll receive a 25 percent discount on select PNY videocards.

"Consumers can feel that their investment in PNY graphics card is safe based on our 25-year-old business foundation, solid warranty program, and first class technical support team," said Nicholas Mauro, senior marketing manager, PC components for PNY. "We're giving them the opportunity to either trade in an otherwise defective card or trade up for an even better value at an incredible price."


To further sweeten the pot, PNY said it will also toss in a copy of the game "Just Cause 2" from Square Enix by way of an online download redemption code. That's a $50 value if going by the MSRP, or a little less if you shop around.

Pessimists will point out that PNY is preying on BFG's misfortunes, but hey, a 25 percent discount and free game sounds like a winning proposition to us, especially when the alternative is to sit around and hope your BFG card doesn't cough up a hairball.

Those interested can visit PNY.com or call PNY directly at 1-888-316-1193. The promotion runs until October 31, 2010.
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realneil replied on Wed, Sep 1 2010 8:25 PM

"Pessimists will point out that PNY is preying on BFG's misfortunes"

______________________________________________

I think it's better than what they had before this offer and it's something that could have decent value if you buy a high-end card. The $50 game is a nice sweetener. I just won this game myself and it's cool!

So KUDOS to PNY for trying to take up a little of BFG's slack.

Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.

(Mark Twain)

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Inspector replied on Wed, Sep 1 2010 9:38 PM

LOL not picking up their slack realneil, just trying to make some sales with the dismiss of BFG :P

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lonewolf replied on Wed, Sep 1 2010 9:53 PM

Whatever the case some company can put those boards and GPU's to good use. PNY will can sell them as refurbished cards or keep them for spare parts should they need to replace one of their own faulty cards down the road. I call it recycling.

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detnight replied on Thu, Sep 2 2010 6:47 AM

I have been using PNY cards since the first G-force cards came out. I still have most of them in my tool box. Recycling of computer parts is always good. Until this year I have been using the same computer case since 1996. I use my old parts to fix old computers for people that tighter than me.

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Nethersprite replied on Fri, Sep 3 2010 11:44 AM

"The promotion runs until October 31, 2010."

When you analyze this, you will see that PNY isn't really losing a lot with this "generous" promotion. Think about it: the time period between BFG's end of service announcement, and PNY's end of promotion, isn't very large. Just how few customers will actually have a BFG card with problems during that time period? Counting those who develop problems within that time period, AND those who had their still-broken cards mailed back to them. And that’s just the start of it: how many of those will want to participate in the promotion? Maybe they don’t want Just Cause. Maybe they don’t want to buy a replacement from PNY. Maybe they just said **** it, threw out their BFG card, and won’t send it in.

If PNY really did want to throw BFG owners a lifeline instead of just attempting to capitalize on the situation, they’d buy up BFG and continue service (after all, both of them sell GeForce cards exclusively, so why not retain the PNY brand for flash memory and the like, and use BFG for video cards and PSUs?) Or, they would extend their promotion deadline.

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