Apple Debuts 27" IPS Cinema Display For $999

With new computers usually comes new monitors, and that's what has happened this morning with Apple's refreshed lineup. There has been a new Mac Pro and a new iMac, and now the company is introducing a new 27" LED Cinema Display that's obviously larger than the 24" LED Cinema Display already on store shelves.


The new panel uses IPS technology and has a 2560 x 1440 resolution, which equates to 60% more screen real estate than the old 24" model (which still remains on sale). It also features a built-in iSight video camera, microphone and speakers, along with a powered USB 2.0 hub, a universal MagSafe connector and a tri-prong cable that makes it simple to hook up to one of Apple's new MacBook or MacBook Pro units. It also features a 16:9 aspect ratio, 178 degree viewing angles and an aluminum stand.

The display will ship in September for $999, which is quite competitive for an IPS panel of this size.

Apple Unveils New 27-inch LED Cinema Display

CUPERTINO, California—July 27, 2010—Apple® today unveiled a new 27-inch LED Cinema Display with stunning 2560 x 1440 resolution and 60 percent more screen real estate than the 24-inch LED Cinema Display. Featuring a built-in iSight® video camera, microphone and speakers, powered USB 2.0 hub, and universal MagSafe® connector, the new LED Cinema Display is an ideal companion for the MacBook® family or a Mac® desktop, and is available for $999.

“With built-in MagSafe charging, iSight camera, speakers, and USB ports, the LED Cinema Display is ideal for MacBook and MacBook Pro users,”said Philip Schiller, Apple’s senior vice president of Worldwide Product Marketing. “With its massive 2560 x 1440 resolution, the new 27-inch LED Cinema Display is a perfect fit with our powerful new Mac Pro, and it gives iMac users an easy way to double their screen real estate.”

The new, larger 27-inch LED Cinema Display features a beautiful 16:9 edge-to-edge glass display on an aluminum stand with an adjustable hinge that makes tilting the display almost effortless. The LED Cinema Display has vivid colors and exceptionally high contrast and uses a premium display technology called in-plane switching (IPS) to provide a brilliant image across an ultra wide 178 degree viewing angle.

Designed as a companion for any Mac notebook or desktop, the 27-inch display includes a built-in iSight video camera for video conferencing, an integrated MagSafe charger to keep Mac notebooks charged, built-in Mini DisplayPort connectivity for video and audio input and a powered three-port USB 2.0 hub so customers can charge their iPhone® or iPod® even when they take their MacBook with them.

The new LED Cinema Display now includes a new ambient light sensor which automatically adjusts the display brightness based on external lighting conditions and uses only as much energy as necessary to provide an optimum viewing experience. Made with mercury-free LED technology, arsenic-free glass and highly recyclable materials, the LED Cinema Display meets stringent Energy Star 5.0 requirements and achieves EPEAT Gold status.* The new display contains no brominated flame retardants and all cables and components are PVC-free.

Pricing & Availability
The new LED Cinema Display will be available in September through the Apple Store® (www.apple.com), Apple’s retail stores and Apple Authorized Resellers for a suggested retail price of $999 (US). The LED Cinema Display requires a Mac with Mini DisplayPort.

*EPEAT is an independent organization that helps customers compare the environmental performance of notebooks and desktops. Products meeting all of the 23 required criteria and at least 75 percent of the optional criteria are recognized as EPEAT Gold products. The EPEAT program was conceived by the US EPA and is based on IEEE 1680 standard for Environmental Assessment of Personal Computer Products. For more information visit www.epeat.net.

Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store, and has recently introduced its magical iPad which is defining the future of mobile media and computing devices.