Nokia Launches E73 Mode to U.S. Market

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News Posted: Fri, Jun 4 2010 9:59 AM
The spinsters on Nokia's marketing team are billing the company's new E73 Mode smartphone as the premier device to "balance the need to stay connected with one's work and personal life at home or on the go." In other words, it's suitable for both work and play, much like RIM's BlackBerry phones, which is what the N73 looks strikingly similar to.

Available exclusively on T-Mobile's network, the N73 sports a QWERTY keyboard. Other features include a 2.4-inch 320x240 pixel display, 250MB of internal memory, microSD card slot (up to 16GB), Wi-Fi, 5MP camera, 3.5mm headphone jack, GPS, a full WebKit-based browser, support for Mail for Exhcange, support for Nokia's Ovi Maps, and more.


On the business front, Nokia preloaded the N73 with several productivity apps, including Ovi Files, QuickOffice, Adobe PDF Manager, and ZIP Manager. Also included is Nokia's Switch Mode feature, which allows users to switch between customizable home screens, such as one for work and one for fun and games (hence the work-life balance Nokia is promoting).

The N73 Mode will be available starting June 16 for $70 with a 2-year service agreement.

Sleek and stylish productivity solution provides access to thousands of apps via Ovi Store and turn-by-turn navigation

White Plains, NY and Bellevue, WA USA - Nokia and T-Mobile USA, Inc. today announced the upcoming availability of the Nokia E73 Mode, exclusively for T-Mobile customers, designed to help balance the need to stay connected with one's work and personal life at home or on the go. The Nokia E73 Mode, a Wi-Fi calling enabled QWERTY smartphone operating on T-Mobile's blazing-fast 3G network, includes Nokia's unique Switch Mode feature, which allows consumers to switch between fully customizable home screens that help promote a work-life balance. The Nokia E73 Mode is expected to be available beginning June 16.

"The Nokia E73 Mode brings style and function in an affordable device without compromise," said Mark Slater, vice president, Sales, Nokia. "Working together with T-Mobile, the Nokia E73 Mode enables us to bring our customers a 'Work & Life' solution that allows consumers and businesses to be as productive as possible, while still providing an exceptional consumer value and performance."

The thinnest full QWERTY keyboard smartphone available from T-Mobile, the Nokia E73 Mode is the perfect device for business customers and consumers who appreciate both form and function. T-Mobile customers also continue to get great mobile coverage with the device's Wi-Fi calling capabilities, which allow consumers to use both cellular and Wi-Fi networks for voice calling. With Mail for Exchange, based on Microsoft Exchange ActiveSync, consumers can receive their corporate e-mail, contacts and calendar pushed directly to their device.

"T-Mobile is committed to providing a variety of devices that serve our customers' needs to stay connected to the central people in their lives including family, friends and even colleagues from the office," said Travis Warren, director, product marketing, T-Mobile USA. "With the Nokia E73 Mode, we're excited to offer a premium device at an attractive price that helps Mom and Dad put work aside and make their family the top priority."

The Nokia E73 Mode comes pre-loaded with services and applications to make life easier, more fun and more efficient. With Ovi Maps, a turn-by-turn navigation solution from Nokia using the device's built-in GPS at no additional cost, consumers can get from point A to B with voice-guided directions - even when walking. Also pre-loaded on the device is the Ovi Store by Nokia, which provides access to thousands of compelling applications and games including "Shazam" and "Call of Duty: Modern Warfare." In addition, Ovi Store enables a simplified purchasing experience for consumers by allowing payment for content billed to their monthly T-Mobile bill or via credit card.

The Nokia E73 Mode includes support for services such as IBM Lotus Traveler, support for and access to Salesforce.com, Bloomberg and more to help business customers bring their office with them while on the go. The Nokia E73 Mode also comes pre-loaded with many business productivity tools allowing employees to take their office with them wherever they may be. With applications such as Ovi Files, QuickOffice, Adobe PDF Manager and ZIP Manager, files can be easily accessed, sent, viewed and edited right from the device, allowing customers to be more productive from nearly anywhere.

The Nokia E73 Mode comes with a full QWERTY keyboard, 5 megapixel camera with flash and autofocus, Wi-Fi for voice and data, long battery life, personal and corporate e-mail access, a full HTML Web browser with support for Adobe Flash, media player and more. With a full portfolio of multimedia functionality combined with Ovi Services, the Nokia E73 Mode provides consumers with everything they need to get the most out of their personal life.

Availability
The Nokia E73 Mode is expected to be available on June 16 through T-Mobile retail stores, select authorized dealers, and online at http://www.t-mobile.com. For more information, please visit http://www.nokiausa.com/mode or http://www.t-mobile.com.

Use of some features or services may incur separate, additional charges and/or require a qualifying data plan. 3G coverage is available in locations nationwide, but may not be available everywhere. For more details on where T-Mobile network coverage is available, please visit http://www.t-mobile.com/coverage.

 

About Nokia
At Nokia, we are committed to connecting people. We combine advanced technology with personalized services that enable people to stay close to what matters to them. Every day, more than 1.2 billion people connect to one another with a Nokia device - from mobile phones to advanced smartphones and high-performance mobile computers. Today, Nokia is integrating its devices with innovative services through Ovi (www.ovi.com), including music, maps, apps, email and more.  Nokia's NAVTEQ is a leader in comprehensive digital mapping and navigation services, while Nokia Siemens Networks provides equipment, services and solutions for communications networks globally.

About T-Mobile USA, Inc. 
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. wireless operation of Deutsche Telekom AG (NYSE: DT). By the end of the first quarter of 2010, approximately 150 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group - 33.7 million by T-Mobile USA - all via a common technology platform based on GSM and UMTS, the world's most widely-used digital wireless standards. T-Mobile USA's innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile USA among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.T-Mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.


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