Motorola FLIPOUT Provides Most Unique Android Form Factor Yet

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News Posted: Thu, Jun 3 2010 1:23 PM
After the RAZR, Motorola basically fell out of favor with consumers inthe cellphone world. There were simply too many other great options fromApple, HTC, Samsung, LG, etc., and Motorola was largely viewed as a"has-been" in the industry. All of that changed when the DROID waslaunched, and the company has been on a roll ever since. The newest fromMotorola isn't a hardcore smartphone for hardcore power users, but theunique form factor is perfect for casual surfers and the younger crowdwho doesn't much care for the "standard" full-touch-panel look.

The new FLIPOUT phone is yet another Android-based Motorola withMOTOBLUR on top, but the unique square design is a big differentiatingfactor. It's compact, light, and atypical, and it's expected to launchfirst in Europe later this quarter. It has a five-row QWERTY keypad andit features up to seven customizable home screens, live wallpapers andadded security for exchange server users. It'll also be available in avariety of colors, but those will be region-specific.


Another unique feature of the phone is the CrystalTalk PLUS, which issaid to "improve a caller's voice quality while filtering out backgroundnoise for better conversations." There's also a second microphone forpicking up voice even better, and there's an optional web/photo browsingexperience with full support for Adobe Flash. Few other details arebeing shared just now, but it's certainly one of the more interestingdevices to launch this year. Look for it to land on AT&T eventually,but no one is saying when just yet.

BASINGSTOKE, UK – June 2, 2010 – Motorola (NYSE: MOT) todayannounced Motorola FLIPOUTTM with MOTOBLUR™, a stylishly square andcompact smartphone that's as individual as its users.

Launching in Europe from Q2 2010, FLIPOUT runs on Android™ 2.1 andfeatures an innovative square pivot design that opens to reveal afive-row QWERTY keypad with a separate row for numeric keys. FLIPOUTfeatures up to seven customizable home screens, live wallpapers andadded security for exchange server users. It also offers enhancedMOTOBLUR features making it easier to follow who and what really mattersto you.

"FLIPOUT merges Motorola's design heritage with Android to deliver a newtake on the typical smartphone form. In an incredibly compact square,FLIPOUT fits neatly in your palm, purse or small pocket, making it funand easy to stay connected while on the go," said Ralf Gerbershagen,vice president and GM, Mobile Devices, Western Europe, Motorola. "Forfans of social networking, FLIPOUT also features enhancements toMOTOBLUR, allowing users to connect with their networks however theywant."

FLIPOUT's array of colors will be country-specific and could includeLicorice, Fairway Green, Raspberry Crush, Brilliant Blue, Poppy Red,Saffron or White.

Enhanced MOTOBLUR
MOTOBLUR is Motorola's exclusive Android experience that syncs contacts,posts, messages, photos and much more - from sources such as Facebook®,MySpace, Twitter™, Gmail™, work and personal e-mail, and last.fm - andautomatically delivers them to the home screen. MOTOBLUR automaticallybacks up contacts, log-in information, home screen customizations ande-mail to a secure server and provides remote data wipe for lost orstolen devices. One username and password restores contacts, messagesand connectivity to prior networks and email providers.

FLIPOUT offers enhanced MOTOBLUR functionality and features, including:
• Happenings and Messages widgets – filter by social networking account,by contact(s) or by contact group to only see the information you want
• Screen customization – move and resize preloaded widgets on up toseven home screens
• Battery Manager – manage battery consumption by operating in one ofthree performance modes
• Data Manager – monitor data usage from the home screen to bettermanage pay-as-you-go and limited data plans
• Personal and Corporate e-mail – pushed directly to the device
• Re-tweet capabilities

Hear and be heard
FLIPOUT includes CrystalTalkTM PLUS which improves a caller's voicequality while filtering out background noise for better conversations.Building on Motorola's proprietary microphone and speaker configuration,CrystalTalk PLUS adds a second microphone to provide even clearer voicequality, while cutting down background noise.

Web & Multimedia
FLIPOUT brings optimal web and photo browsing to the palm of your handwith multi-touch pinch to zoom, and is Adobe® Flash® enabled whichprovides access to most content-rich websites.

For music fans, FLIPOUT's connected media player offers full screenlyric support, integrated song ID and a social solution for knowing whatpeople around you are listening to.

Additional multimedia features include a 3MP camera with digital zoomand KODAK PERFECT TOUCH technology for better, brighter pictures andgallery mode for tagging and labeling of photos. One-touch uploads toFacebook, MySpace, Picasa and Photobucket make sharing your images quickand easy. Also included are video capture, playback and streamingoptions along with Bluetooth®1 capabilities for wireless calls andmusic.

FLIPOUT features full Google™ services including Google Search™, GoogleMaps™, Gmail™ and access to thousands of apps on the Android Market.

Availability
Motorola FLIPOUT with MOTOBLUR will be introduced to Europe from Q22010. For more information about availability, please contact your localMotorola representative. To learn more about the device visit YouTube™or here. To experience MOTOBLUR, please visit www.motorola.com/motoblur.

FLIPOUT with MOTOBLUR™
Talk and Standby Time: 275mins / 377 hrs WCDMA, 357mins / 365hrs GSM
Bands/Modes: WCDMA 900/2100, GSM 850/900/1800/1900, HSDPA 7.2 Mbps(Category 7/8) EDGE Class 12, GPRS Class 12, HSUPA 2.0 Mbps,eCompass/aGPS, Version 2.1+EDR
Weight: 120g
Dimensions: 67.00 x 67.00 x 17.00 mm
Size: 76 cc
OS: Android 2.1
Battery: 1170 mAh
Connectivity: 3.5mm headset jack, USB 2.0 HS, Wi-Fi, NGP
Display: 2.8 inch display 320 x 240 pixels, QVGA TFT
Messaging/Web/Apps: MMS, SMS, Email (Corporate Sync, POP3, IMAP, PushEmail), Instant Messaging
Audio: FM Radio Receive, AAC, AAC+, AAC+ Enhanced, AMR NB, MP3, WMA v9
Video: Capture/Playback/Streaming, H.264, MPEG4, WMV v9
Camera: 3 megapixel, digital zoom, fixed-focus
Browser: Android HTML WebKit, Adobe® Flash® enabled
Memory: 512MB internal memory with removable 2GB Micro SD card(included); supports up to 32GB MicroSD (optional)
Form Factor: Rotator QWERTY
Antenna: Internal
Address Book/Calendar: MOTOBLUR aggregates Facebook®, MySpace, TwitterTMand GmailTM; Syncs and merges your work contacts, email and calendar
Location Services: aGPS (assisted), eCompass
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That thing looks ugly. Then again I don't think I am the target market.

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rapid1 replied on Fri, Jun 4 2010 10:19 AM

It looks like one of those Kin phones just om a XL version. I could see it as being attractive to a younger crowd. If you look at it, and think about holding it in 2 hands thumb texting on that big keyboard it could be very useful. The thing is that would be a if not one of the major reason to have it. The screen seems to be pretty big to so very useful for social (Facebook/Myspace/etc) website's.

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