In addition to offering its own eBook reader, Barnes & Noble plans to compete with Apple in the eBook market by offering its free BN eReader app for iPad. With the app, customers will be able to shop in the Barnes & Noble eBookstore, access their personal Barnes & Noble digital library across a number of devices, and lend books to friends. The app offers various customization options for tailoring the display to your liking.
Barnes & Noble Introduces BN eReader for iPad™, The Most Easy-to-Use, Customizable iPad App for Reading and Buying eBooks and Periodicals
Free App Offers Access to Company’s Expansive eBookstore Featuring More Than One Million Digital Titles and Personal Barnes & Noble Digital Library
Only iPad eReading App That Allows Sharing eBooks with Friends
Free Classics and Bestseller Samples Pre-Loaded for New BN.com Customers
New York, New York – May 27, 2010 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today launched its free BN eReader app for iPad™, offering the most personalized and easy-to-use eReading experience for Apple iPad owners. BN eReader for iPad users can customize the way they read with professionally designed or completely personalized themes, shop more than one million eBooks, newspapers and magazines in the Barnes & Noble eBookstore, and access their personal Barnes & Noble digital library, including most periodicals. BN eReader for iPad is the only eReading app that offers eBook sharing with friends.
BN eReader for iPad is designed to offer an easy, yet sophisticated, customizable reading experience. Users can choose from multiple ways to view their library, including professionally designed themes with elegant and complementary text and page colors, as well as fonts; and instantly switch between portrait and landscape views based on personal preference. BN eReader for iPad users can further personalize their reading experience with unparalleled options: literally millions of colors for text, pages, highlights and links; eight typefaces and five text sizes; and a variety of margins and customizable spacing options. Learn more or get the new application at www.bn.com/iPad.
“We’ve designed the most easy-to-use, highly customizable eReading experience for the iPad. Ours is the only app that enables iPad users to share eBooks with friends, shop Barnes & Noble’s vast catalog of eBooks and periodicals and access your personal Barnes & Noble digital library across multiple devices,” said Douglas Gottlieb, Vice President, Digital Products for Barnes & Noble.com. “We believe our customers will appreciate the book-centric touches we’ve incorporated into our iPad app experience – including some extra large text sizes, ample margins, and line lengths and spacing inspired by classic book design conventions – along with the opportunity to fully personalize that experience to enjoy reading books whichever ways they like best.”
Lend to Friends
Using Barnes & Noble’s breakthrough LendMe™ technology, BN eReader for iPad customers can share eligible eBooks with friends who can enjoy the titles on a NOOK™ eBook Reader, iPad, iPhone®, iPod touch® and PC enabled with free BN eReader software. Last page read, highlights, notes and bookmarks will also sync across BN eReader for iPad and PC, and in early summer, with iPhone and iPod touch, with more to follow.
The LendMe experience was designed to be seamlessly integrated with the iPad. BN eReader for iPad users can simply choose an eligible eBook flagged with the LendMe icon, then access their existing contacts in iPad’s onboard address book, tap the contact and send the lend offer -- all without needing to type a single word. The friend can accept the offer and enjoy the eBook for up to 14 days, a unique feature offered only by Barnes & Noble. And BN eReader for iPad users will receive LendMe offers from friends within the application, showing them the eBook’s cover and the message from their friend.
Additional features available in the BN eReader App for iPad include:
The Barnes & Noble Digital Library Advantage™
Barnes & Noble’s Lifetime Library™ helps ensure that Barnes & Noble customers will always be able to access their digital libraries on a variety of devices as well as on BN.com. In addition, Barnes & Noble’s use of ePub format and Adobe technology allows customers to read all of their digital content across a growing universe of devices.
Get Started with Free eBooks
To celebrate the new addition to the BN eReader family, Barnes & Noble is providing customers who create new BN.com accounts and download the BN eReader software to their iPad or other mobile or computing device with another way to get a jump on their next great read. Barnes & Noble will pre-load three complimentary Barnes & Noble Classic Series eBooks – Dracula, Little Women and Pride & Prejudice – and 10 current bestseller eBook samples in new customers’ digital libraries.
Barnes & Noble is also offering free eBooks from bestselling authors through its current Fun and Free eBook promotion, running over the next four weeks. Simply by visiting a Barnes & Noble store, show a bookseller your NOOK, an iPad or other device with the BN eReader and receive a special weekly access code. Booksellers at the NOOK display in any Barnes & Noble store will gladly help customers download the free BN eReader software to their computing or mobile device so that they can enjoy the promotion. Additional information about the promotion can be found at http://www.barnesandnoble.com/u/Free-ebooks-bestelling-authors/379002210.
The new BN eReader for iPad has been thoroughly tested to ensure an optimal reading experience. BN eReader for iPad is available on the device through www.bn.com/ebooks/download-reader.asp and at www.itunes.com/appstore.
In addition to iPad, Barnes & Noble customers can enjoy their Barnes & Noble digital library across a range of devices including: NOOK by Barnes & Noble, previously announced eBook readers powered by the Barnes & Noble eBookstore, and a variety of other computing and mobile devices including iPhone, iPod touch, BlackBerry® and HTC HD2™ smartphones, HP computers, PC and Mac®. Barnes & Noble continues to enhance its eReader offering and expects to add a BN eReader for Android next month and update its iPhone app in early summer. For more information on free BN eReader software and apps, please visit www.bn.com/ebooks/download-reader.asp.
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