An Open Letter to our Valued CustomersMay 21, 2010At AT&T, we work hard every day to provide you with a great wireless experience at competitive prices.One of the ways we do this is to offer you the industry’s leading wireless handsets below their full retail price when you sign a two-year service agreement. In the event you wish to cancel service before your two-year agreement expires, you agree to pay a prorated early termination fee (ETF) as an alternative way to complete your agreement. Of course, if you prefer not to enter into a term commitment, we offer the same great selection of devices at their full retail price with no term commitment or ETF, as well as prepaid GoPhone options.We are now making changes that will lower the ETF for many customers who agree to new term commitments, and will increase it for others. Current AT&T wireless customers who are within their two-year consumer service agreement or have an existing enterprise service agreement will see no change to their current terms.Beginning June 1, 2010, we will reduce the ETF in new and upgrade two-year service agreements for all customers who are buying basic and quick messaging phones. Whether you are new to us or upgrading handsets, the ETF will decrease to $150 from $175, and be reduced by $4 for each month that you remain with us as a customer during the balance of your two-year service agreement. After the term commitment is completed, the ETF will no longer apply.For customers who enter into new two-year service agreements in connection with the purchase of our more advanced, higher end devices, including netbooks and smartphones, the ETF will increase to $325, and be reduced by $10 for each month that you remain with us as a customer during the balance of your two-year service agreement. After that, the ETF will no longer apply.Thank you for being an AT&T customer. We hope you enjoy your AT&T wireless device and service. We appreciate your business and we will continue to work hard to earn it.
That's because they know they are about to hit a big bump in the road. With there system already taxed even after upgrades by iPhone's alone, now they have iPad's as well. It really brings to the question why Apple chose them over all. Of course I guess any provider would be taxed to run the traffic.
I am wondering how Sprint is going to handle it when they get the EVO. No I am not yet a subscriber, but I really want an EVO bad. I am also in a 4G covered area so I am considering it. My Contract with Verizon is not fully up until August which will give me a couple months to watch what happens after the EVO drops on June 4th I guess.
I do have a setup June 3rd call with a preferred account rep. We will see. Either way At&t it looks like is bracing for some bad news, and therefore trapping there customers in a more constricting method.
>> they know they are about to hit a big bump in the road.
I think you're spot-on, rapid1. I think Verizon and Droid are about to accelerate sales big-time.
What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?
Yet another illustration of why it was so unfortunate that's Google's attempt to break the carrier's stranglehold on the mobile phone market in the United States with the Nexus One failed. Those who think carrier plans allow them to get advanced mobile phones more cheaply should read the fine prints in the agreements they have signed more closely and next time - if there is a next time - support attempts to change the situation....
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