Apple Reverses 'No-Cash' Policy for iPad Sales, Woman Scores Free Tablet

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News Posted: Thu, May 20 2010 2:48 PM
It doesn't matter that Apple's iPad can't do Flash, doesn't come with USB ports, won't accept SD cards, has no built-in camera, and puts up a pitiful effort at multitasking (at least until iPhone OS 4). None of these shortcomings were enough to dissuade Diane Campbell, who lives on a fixed income and had been saving up for several weeks, from wanting to purchase an iPad. There was only one problem: the Apple Store in Palo Alto wouldn't sell her one. Why not?

"About a month ago, we said we'd like you to use a credit card when you buy your iPad, and that was the best way we could think of to make sure that people only bought two per individual," said Ron Johnson, Senior Vice President for Retail, Apple.



And that was the case up until a local ABC news affiliate got involved. Learning of Campbell's situation and her desire to purchase an iPad only to be turned down, ABC San Francisco's "7 On Your Side" contacted Apple. The result? Nothing, at first. But as the story gained publicity, Apple pulled an about face.

According to Johnson, ABC's story triggered a company wide policy change to now accept cash for iPads. The only caveat is that cash-paying customers have to set up their account at the Apple Store, which isn't a big deal since an account is needed for the iPad anyway.

So what of Diane? Well, credit Apple for turning a potentially bad situation into positive publicity, not only by reversing its cash-only policy, but also for giving Diane a free iPad as a way of saying "thank you" for bringing the policy's shortcomings to attention.

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3vi1 replied on Thu, May 20 2010 6:44 PM

3vi1's plan #9 to get free iPad: Go to store and try to barter for one with chickens and pigs, then contact local news agency.

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

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Xylem replied on Fri, May 21 2010 2:07 AM

@3vi1, ha ha ha, good one. May be the next time, some1 can get a iPAD on charges that they were actually asked to pay for it!

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realneil replied on Fri, May 21 2010 9:51 AM

They are so full of Bovine F*e*c*e*s at Apple these days!

Control should be their first, middle, and last names!

I would hate to be the one married to or dating Mr. Jobs, I could imagine having to properly fill out sheet quantity reports every time the toilet was flushed.

Don't part with your illusions. When they are gone you may still exist, but you have ceased to live.

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Now we can all start our Ipad money laundering schemes :P

Pretty soon we will only be able to buy products from the turtleneck with Chinese worker life credits!

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