Google To Stop Selling Nexus One Online; Will Let Carriers Do The Work

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All good things must eventually end, and all not-so-good things mustend even sooner. Google has never shied away from trying new things;innovation runs in the company's blood, and they obviously triedsomething very new with the launch of the Nexus One. It was thecompany's first smartphone, and even though it was built by HTC, it wasGoogle's baby. They labeled it, they sold it, and they cared for it.They even attempted to deal with the technical support side, which wentsouth as soon as many early adopters began having issues with 3G.

Today, Google has decided to leave the tech support, and most everyother aspect of phone sales, to the American carriers. Launched forT-Mobile, AT&T, Sprint and Verizon (though canned on the last two),the phone has since feel behind in terms of sheer luster, with theDroid Incredible surpassing it. Still, the phone will live in historyas the Googlephone, and seeing Google hang up the sales of it is bignews.

Google admitted this week that selling the phone themselves didn't workout as well as they had hoped, and people still prefer an in-store,hands-on experience with a smartphone before they buy it. Allowing thecarriers to handle sales gives people this opportunity, and it alsodistances Google from the typical troubles of dealing with the public.Will Google ever make another phone? Maybe, but it's safe to say it'llbe limited by whatever carrier agrees to carry it. It's a shame forthose who prefer to buy unlocked phones, but considering how muchtrouble Google had with this experiment, it's probably for the best.

Nexus One Changes:

More retail availability. As we make Nexus One available in more countries we’ll follow the same model we’ve adopted in Europe,where we're working with partners to offer Nexus One to consumersthrough existing retail channels. We’ll shift to a similar modelglobally.

From retail to viewing. Once we have increased the availabilityof Nexus One devices in stores, we'll stop selling handsets via the webstore, and will instead use it as an online store window to showcase avariety of Android phones available globally.

Innovation requires constant iteration. We believe that the changeswe're announcing today will help get more phones to more peoplequicker, which is good for the entire Android ecosystem: users,partners and also Google.
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realneil replied on Mon, May 17 2010 8:25 AM

"people still prefer an in-store, hands-on experience with a smartphone before they buy it"


They never would have bought them sight unseen for $529.00 anyway.

I would have bought one if they were inexpensive. The ones that are price-subsidized by contract are with carriers that don't have towers here and good signal is a must these days.

Google could have just make a less expensive phone that we all could buy and use, but they got into a tizzy with Apple and had to try to 'kill' the iPhone off instead. No wonder they failed at the retail end of it. They didn't build what we wanted/needed for a decent price.

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digitaldd replied on Mon, May 17 2010 12:54 PM

The key to successful business, farm out support to a third party. In this case to the carriers. of course if they do that then Google might not be able to push out over the air updates when they want to. As it is now the nexus One is a developer/enthusiast phone and those users expect the over the air updates when they are available regular consumers just want their phones to work all the time.

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