CLEAR Re-Launching In The Fall To Provide Fast-Track For Airport Security

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News Posted: Sun, May 9 2010 12:19 PM
Gadget lovers have a particular hate for airport security. Even ifthey're trained professionals who fly on a weekly basis, there's justno quick way to get through the rigors involved in passing onto thesterile side. Those grey buckets become your worst enemy: before youknow it, you've claimed five or six of them and taken up the wholebelt, and the passengers behind you are glaring and growingincreasingly impatient. Anyone who travels with numerous notebooks,cameras, hard drives, battery packs and lenses knows the pains ofpassing through airport security. Each laptop has to go in its own bin,and if you have too many cables, drives and other gizmos in yourcarry-on, you'll have to set those out apart as well.

A company by the name of CLEAR had provided a welcome alternative for afew years last decade, but a shortage of cash and a shortage ofsubscribers put them out of business last year. CLEAR was like a VIPsecurity checkpoint, meant only for travelers who underwent asignificant background check and was placed on a special list oftravelers who could soar through security without nearly as muchscrutiny. Once they shut down, everyone was shuffled back into thestandard TSA lines. This past week, Alclear, LLC rescued CLEAR out ofbankruptcy, paying around $6 million for the remaining assets ofVerified Identity Pass.

Alclear is now planning to re-launch CLEAR in select major cities inthe fall, with enrollment for new customers is expected to begin in thesummer 2010. Better still, the subscription terms of nearly 160,000previous members will be honored. If you haven't heard of CLEAR, it's asecure biometric identification platform that pledges predictability,expedience, and service for its members through airport security. Newpricing plans will include: $179.00 per year flat fee for unlimited useor a family plan, for an additional $50.00 on top of the unlimited plan.

Caryn Seidman-Becker, Chairman and CEO of CLEAR, had this to say aboutthe re-launch: "We are thrilled to re-launch CLEAR – a service withproven demand that will increase airport efficiency and security whiledelivering significant value to our customers. We are rebuilding CLEARwith our members and for our members. We are working to build ourfootprint and re-introduce the program. We look forward to partneringwith airports nationwide, regulators and lawmakers to ensure CLEAR'ssuccess."

Maybe the friendly skies are about ready to get friendly again.

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realneil replied on Mon, May 10 2010 1:25 PM

It will be nice if it works and can truly enable a faster, more secure access to your flights.

I wonder at the ability of some to pay for access with Clear and fool the system though.

Dogs are great judges of character, and if your dog doesn't like somebody being around, you shouldn't trust them.

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