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News Posted: Wed, Feb 17 2010 9:30 PM
This spring, T-Mobile customers with the new HTC HD2 will be able to enjoy full-length movies from Blockbuster On Demand on their handsets. As the exclusive movie download experience that will be embedded on the upcoming HTC HD2 smartphone, Blockbuster On Demand will enable users to buy or rent movies digitally and download them to their smartphone via Wi-Fi.

This offering will be the first download and multi-screen mobile movie application for Blockbuster. It is part of Blockbuster's multichannel offering that offers customers more than 100,000 movies, television shows, and games. The application will also support true multi-screen capabilities, allowing users to buy a title on their HTC HD2 phone and watch it on a BLOCKBUSTER On Demand enabled TV set or Blu-ray disc player. You'll also be able to go between devices, starting a movie on a TV and finishing it on the HD2, for instance. There are no monthly fees for the service and customers will be able to buy or rent as they go. Following launch, the application will let customers access actual store inventory and update their mail queues.

"Available exclusively from T-Mobile, the HTC HD2 is like putting Blockbuster in your pocket," said Kevin Lewis, senior vice president of digital entertainment at Blockbuster. "T-Mobile and HTC have a long history of partnering to deliver innovative, cutting-edge products - and we're glad to provide customers the latest way to enjoy entertainment from Blockbuster."

The HTC HD2 is expected to be available from T-Mobile this spring.
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rapid1 replied on Thu, Feb 18 2010 12:34 AM

Interesting, I cannot figure out why someone would pay to rent a movie on a 3 or 4" screen. Blockbuster definitely needs to find some business though. I also like to see companies embracing it as well.

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Inspector replied on Thu, Feb 18 2010 2:05 AM

i agree with rapid... who wants to rent a movie to watch on their phone? its small and it just sucks having to hold the phone up while watching it. All this and you have to pay for it, if it was free i wouldn't complain :)

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