AMD Goes Embedded With ATI Radeon E4690 MXM GPU

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News Posted: Sun, Jan 24 2010 12:03 PM
From top to bottom, it's hard to knock AMD's graphics lineup right now.They have some of the most powerful GPUs available at the high-end, andeven at the lower-end, their cards are destroying the benchmarks. Onearea of graphical nature that often gets overlooked is the embeddedmarket, but with GPUs becoming more important in every facet ofcomputing, AMD has stepped up to produce the ATI Radeon E4690 MobilePCI Express module.

Designed for graphics-intensive embedded systems, the Radeon E4690 MXMfeatures more than triple the 3D graphics performanceof previously available solutions with low CPU utilization andbrilliant picture quality. It sports a "massively parallel,programmable architecture," and it is designed for compute intensive,embedded applications such as digitalsignage, image recognition, signal processing and surveillance, arcadeand casino games, medical imaging, and more. We're hoping that "more"leads to things like mobile phones and gaming handhelds, as there's adire need for such GPUs in those devices. Outside of NVIDIA's Tegra,it's hard to think of a single other big GPU that can fill themobile/portable devices space.


Unsurpassed Performance, Power Efficiency, and Flexibility

  • The ATI Radeon E4690 MXM features 512MB of on-board GDDR3memory, 320 shader processors, a comprehensive set of display outputoptions and adjustable system clocks for exacting power and performancerequirements.
  • As the industry's only embedded graphics chip to offer support for both Microsoft DirectX®10.1 and AMD's Unified Video Decoder 2 (UVD 2), the ATI Radeon E4690MXM enables competitive advantages for AMD's embedded customers byproviding outstanding graphics support coupled with high quality videoplayback performance
  • Incorporating ATI PowerPlayTMintelligent power management technology, the ATI Radeon E4690 MXM isdesigned to optimize power consumption and enable exceptionalperformance per Watt for power sensitive embedded applications.
  • Systemdesigners have ultimate flexibility with a comprehensive selection ofoutputs including dual independent display controllers, integratedDisplayPortTM, integrated single & dual-link LVDS, integrated single & dual-link DVI /TMDS/HDMI and analogue outputs.
  • Supportedby ATI Stream technology, the ATI Radeon E4690 MXM can replace numeroussystem hardware components (e.g. FPGAs, DSPs etc.), helping to reduceoverall system power, size, and cost.

"As the graphics requirements for embedded systems continue toincrease, AMD has armed the ATI Radeon E4690 MXM with features that areimportant to our customers and done so within an industry-standardspecification that helps simplify design, development and marketdelivery," said Richard Jaenicke, director of Embedded DiscreteGraphics for AMD. "Based on the successful ATI Radeon™ E4690 GPU, theready-made ATI Radeon E4690 MXM solution provides the graphicsperformance, energy efficiency and reliability customers need. This,coupled with the module's five year product life cycle, makes the ATIRadeon E4690 the easy answer for system designers looking to gaincompetitive advantage in the marketplace. 2"

"The ATI Radeon E4690 MXM module is an ideal solution for our aerospace and defense customers,"says Dan Joncas, VP Sales ALT Software. "Its parallel processingcapabilities open up a whole new range of applications including videosurveillance, radar processing, target acquisition and syntheticvision. This module is ideal for manufacturers of embedded systems thatrequire high-performance computing and advanced graphics."




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Good move by AMD. For enyone that's wondering, embedded graphics market would include image recognition security systems, surveillance, arcade and casino games, and medical imaging.

The 512MB of on-board GDDR3 memory and 320 shader processors is impressive, but the chip also comes with DVI  and HDMI outputs.

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rapid1 replied on Mon, Jan 25 2010 1:48 AM

Very nice, AMD seems to be making some great steps in this field. They need to step up there CPU development (and I am an AMD user) significantly from what I see, at least there time line. The further you fall behind the harder it is to catch up.

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rapid1 replied on Tue, Jan 26 2010 2:23 AM

I wonder if they will actually give Intel any competition here though. Intel market share as a mobile gpu provider is quite substantial.

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realneil replied on Tue, Jan 26 2010 1:40 PM

I understand the need for embedded GPU chips but I'm not one to use them. I almost always use discrete Video cards for display. It probably more from habit than necessity too. They perform much better than they used to, but I was put off by them a long time ago.

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