"Kindle will account for less than 2% of Amazon's expected $8.9 billion in sales for the current holiday quarter."
That's an incredible number if you think the variety of stuff Amazon sells.
Even a 55% total market share estimate looks conservative. Nook made a substantial error by not having their own e-reader ready by the holiday season. I don't know if people remember, but Amazon ran into their own supply problems when Kindle was first released. You could see Kindles being sold for $1000 each on ebay.
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