Amazon's Kindle Is Most Gifted Item Ever For Company (And Other Fun Facts)

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News Posted: Sun, Dec 27 2009 3:56 AM
As the decade winds down, it's fun to look back and think just howdifferent our world is now compared to this time in 1999. One of theeasiest ways to see just how drastic the chances have been is to lookat Amazon, which just put out some rather staggering fun facts. Withouta doubt, the company's own hardware device (the Kindle) was its mostpopular gift, and just ten years ago e-reading devices were but a pipedream in some back corner lab that probably wasn't even being takenseriously.

The Kindle became the company's most gifted item ever (yes, ever!) thisChristmas, and what's crazy is that we have another stat that justmight be even more impressive. On December 25th, for the first timeever, customers purchased more Kindle Books than physical books. Inother words, more digital book copies were sold than actual paperbooks. It's sort of hard to wrap your mind around just how crazy thatis. Ten years ago, paper books were the only books; today, just adecade later, they're already being seriously rivaled by an electronicalternative that still hasn't hit its stride. My, how the times are achanging!



Meanwhile, the Barnes & Noble Nook was seeing a raft of complaintsfiled by angry users who received their reader on Christmas day. Theactual book store was down for the bulk of the day, and while itemscould be purchased, many found it difficult or impossible to transferthose purchases onto their device. Still, just the fact that masses ofpeople were eager to buy electronic books is a clear signal thatsomething is seriously changing in our world.

Among the other incredible facts is this gem: OnAmazon's peak day, Dec. 14, 2009, customers ordered over 9.5 millionitems worldwide, which is a record-breaking 110 items per second. Justtake a step back and think about how many individuals order online nowversus in-store. It's kind of baffling. Amazon also shipped items toover 178 countries this holiday season, with the most remote going to Atqasuk,Alaska. On its peak day this holiday season, Amazon's shipping centersmailed out over 7 million units, with more than 99% of them arriving ontime. In what has to be one of the closest cuts ever, a Seattlecustomer ordered a Kindle on Christmas Eve at 1:43PM, and just overthree hours later it was in his/her hands. Here's a few more fun factsthat prove just how digital the world we live in has become--and ohyeah, Happy Holidays!


Amazon Worldwide 2009 Holiday Facts (includes www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.fr, www.amazon.co.jp and www.amazon.ca):

  • Amazon shipped to over 178 countries.
  • One of our most remote shipments contained the EMU Australia Toddler Boot and was delivered to Atqasuk, Alaska.
  • On the peak day this season, Amazon's worldwide fulfillment network shipped over 7 million units.
  • Amazon shipped over 200,000 units to APO/FPO addresses.
  • Amazon shipped more than 99 percent of orders in time to meet holiday deadlines worldwide.

Amazon.com 2009 Holiday Facts (www.amazon.com only):

  • Amazon customers purchased enough fruit cake to equal the weight of a 1967 Volkswagen Bug.
  • Amazon customers bought enough gingerbread house kits that if stacked on top of each other would be as tall as the Sears Tower.
  • If all the computers customers purchased this holiday were stacked one on top of the other, they would be more than twice as high as Mt. Everest.
  • Amazon customers bought over 50 times more Light Therapy devices this holiday season than there are sunny days in Seattle the entire year.
  • For the holiday time period alone, Amazon customers purchased enough shoot-and-share camcorders to supply 50 years' worth of non-stop YouTube watching.
  • Amazon customers bought enough Levi's jeans to clothe everyone at the opening ceremony of the 2010 Olympics in Vancouver.
  • Amazon customers purchased so many Blu-ray disc players that if you lined them up side to side, they would stretch for more than 27 miles.
  • During the 2009 holiday season, Amazon customers bought enough 8 GB iPod touches to play 442 years of continuous music.
  • In 2009, Amazon customers purchased enough heart rate monitor watches to put one on the wrist of everyone who finished the New York City marathons in 2008 and 2009.
  • Amazon customers purchased enough Frustration-Free Package items to eliminate over 32,000 pounds of frustrating plastic materials, such as plastic clamshells.
  • The last One-Day Prime order that was delivered in time for Christmas, was placed on Dec. 23 at 9:17 p.m. Pacific and shipped to Boca Raton, Florida for delivery on Dec. 24. The item was a pair of Yellow Gold 8-8.5mm Freshwater Cultured Pearl Stud Earrings.
  • The last Local Express Delivery order that was delivered in time for Christmas, was placed by a Prime member and went to Seattle. It was a Kindle that was ordered at 1:43 p.m. on Christmas Eve and delivered at 4:57 p.m. that evening.

Amazon.com's Hot Holiday Bestsellers (Nov. 15 through Dec. 19, based on units ordered):

  • Electronics: Kindle Wireless Reading Device; Apple iPod touch 8 GB; and Garmin nuvi 260W 4.3-inch GPS
  • Toys: Scrabble Slam Cards; The Settlers of Catan; and Scene It? Twilight Deluxe Edition
  • Video Games and Hardware: Wii Fit Plus with Balance Board; New Super Mario Bros; and Call of Duty: Modern Warfare 2
  • Sports & Outdoors: Razor A Kick Scooter; Victorinox Swiss Army Champion Plus Pocket Knife; and P90X Extreme Home Fitness Workout Program
  • DVD: "Harry Potter and the Half-Blood Prince;" "Star Trek;" and "Up"
  • Books: "Going Rogue" by Sarah Palin; "The Lost Symbol" by Dan Brown; and "The Help" by Kathryn Stockett
  • Music: "I Dreamed A Dream" by Susan Boyle; "My Christmas" by Andrea Bocelli; and "Crazy Love" by Michael Bublé
  • Jewelry: Sterling Silver Marcasite & Garnet Glass Heart Pendant; 10k White Gold Diamond 3-Stone Heart Pendant; and 18k White Gold Round Diamond 4-Prong Stud Earrings
  • Watches: Casio Men's Waveceptor Atomic Dual-Time Watch; Invicta Men's II Collection Chronograph Stainless Steel Blue Dial Watch; and Timex Kids' Camouflage Stretch Band Watch
  • Beauty: Sephora Brand Color Play Palette II; Santa's Lump of Coal Christmas Soap; and Sephora Brand Ultimate Blockbuster
  • Home & Garden: Keurig My K-Cup Reusable Coffee Filter; Vinturi Essential Wine Aerator; and Oster Electric Wine-Bottle Opener
  • Clothing & Accessories: The Mountain Three Wolf Moon Short Sleeve Tee; Levi's Men's 550 Relaxed Fit Jean; and Levi's Men's 501 Jean
  • Shoes and Handbags (Amazon.com and Endless.com): Steve Madden Women's Bonanza Tall Shafted Flat Boot; Hunter Original Tall Welly Boot; and EMU Australia Women's Hip Boot
  • Health & Personal Care: Omron HJ-112 Digital Pocket Pedometer; Philips Sonicare Essence 5300 Power Toothbrush; and Farouk CHI 1 Inch Ceramic Flat Hairstyling Iron
  • Gourmet Food: Bon Appetit Gift Basket; Grand Ghirardelli Chocolate Gift Basket; and 50's Decade Box Gift Basket
  • Home Improvement: Black & Decker MSW100 Ready Wrench; Bosch Laser Distance Measuring Device; and Joby Gorillatorch Adjustable and Flexible Tripod Flashlight
  • Automotive Parts & Accessories: Wagan 12V Heated Seat Cushion; 3M Headlight Lens Restoration System; and Autel MaxiScan MS300 CAN OBD-II Scan Tool
  • Baby: Baby Einstein Takealong Tunes; Vulli Sophie the Giraffe Teether; and Baby Einstein Bendy Ball
  • Software: Microsoft Office Home and Student 2007; Adobe Photoshop Elements 8; and Microsoft Office 2008 for Mac Home & Student Edition
  • Grocery: Coffee People Donut Shop K-Cups for Keurig Brewers; Coffee People K-Cup Santa's Buzz; and Vita Coco 100% Pure Coconut Water
  • Wireless: Nokia 5800 XpressMusic Unlocked Phone; Plantronics 510 Bluetooth Headset; and BlackBerry Bold 9700 Phone (AT&T)

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Dave_HH replied on Sun, Dec 27 2009 6:21 PM

I love this one: "Amazon customers purchased enough fruit cake to equal the weight of a 1967 Volkswagen Bug. "

My god... I thought folks gave up giving fruitcake for the holidays a long time ago. Guess not... YUCK.

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rapid1 replied on Sun, Dec 27 2009 11:10 PM

Rofl funny comment Dave. I was actually talking with one of Sarah's aunts about that. Her homemade fruitcake is actually pretty awesome, my mother also makes a German fruitcake that is by far one of the best cakes I have ever had. I know you don't belive that, but it actually tastes nothing like what you would equate it for (it has a lot of nuts in it).

Actually this thing on both the Kindle as well as internet purchasing normalization in the real world purchasing path etcetera is something I have been saying for quite some time. Although when said it was more in line with this will happen. I have also mentioned it as a partial reason for the retail difficulty over the last two years.

For some reason the non realization of this has kind of astounded me during the last few years. Which has all been defined as a major financially difficult period in many places. It seems to me it was also the at least partial shifting on the retail front in a major way of the market. This news from Amazon shows this as well as the adoption of the kindle does as well.

For years people have said the internet will change everything. It seems to me that it has been although with its speed and all the other factors in many ways it was unnoticed or skimmed over. The only questions to ask now is how much and how fast!

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3vi1 replied on Thu, Dec 31 2009 4:37 PM

When I read "Amazon's Kindle Is Most Gifted Item Ever For Company", I had this mental image of Oprah screaming "EVERYBODY GETS A KINDLE!!!!".

What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?

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"On December 25th, for the first time ever, customers purchased more Kindle Books than physical books. In other words, more digital book copies were sold than actual paper books. It's sort of hard to wrap your mind around just how crazy that is."

Wow, I still can't wrap my mind around it especially considering books had a 7-8 year head start! I guess it's because Kindle books are usually less expensive.

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