Pioneer Announces First THX Certified Blu-ray Disc Player

At the CEDIA Expo, Pioneer announced that its Elite BDP-09FDrBlu-ray Disc Player has become the world’s first to achieve THX certification.The company’s Elite EX Series in-wall speakers have also attained THX Select2certification. Both of these products complement the company’s Elite A/VReceivers, which are also THX Ultra2 Plus Certified and feature Class D digitalamplification. By meeting these certifications and adhering to the company’sown strict principles for faithful reproduction of content, Pioneer feels thatits line of products rival the movie theater experience.

Pioneer Showcases the World’s First THX Certified Blu ray Disc Player

Company Delivers Cinematic Quality to the Home with

Complete Line ofTHX Certified Audio and Video Products

Atlanta, CEDIA Booth #3009 9/10/2009--Pioneer Electronics(USA) Inc. announces its Elite®BDP-09FD flagship model has become the world’s first Blu-ray Disc® Playerto achieve THX® certification and that its Elite®EX Series in-wall speakers have attained THX Select2™ certification. Theseproducts complement Pioneer’s current top-of-the-line EliteA/V Receivers that are the world’s first and only THX Ultra2™ PlusCertified receivers to feature Class D digital amplification. When used aloneor as a system, Pioneer’s comprehensive line of THX Certified audio and videoproducts deliver faithful reproduction of multi-channel entertainment that isunmatched by any manufacturer. Attendees can experience the dynamiccapabilities of Pioneer’s home theater products in its sound demonstration roomat booth #3009.


“Pioneer recognizes THX as the industry benchmark forrigorous, unbiased testing and endorsement of high performance home theaterproducts,” said Russ Johnston, executive vice president of home entertainmentbusiness solutions group at Pioneer Electronics (USA) Inc. “As true A/Vspecialists, our engineers have worked relentlessly to craft a full line ofproducts that rival the movie theater experience, which not only meet Pioneer’sstrict principles for faithful reproduction of content, but now feature THXcertification.”

First and Only toFeature Three Categories of THX Certified A/V Products:
Pioneer’s no-compromise engineering approach continually strives to delivercontent with the same level of detail, precision and power as it was producedfor the cinema or in the studio. Pioneer’s THX Certified series includes:

• EliteBDP-09FD Flagship Blu-ray Disc Player: At the forefront of optical discinnovations for more than 30 years, Pioneer continues to lead Blu-ray Discproduct advancements with its BDP-09FD. Outfitted with high-grade componentsand proprietary processing technologies, the player’s THX certificationguarantees performance that matches the original content.
• EliteEX Series In-Wall Speakers: Built from the ground up by Chief SpeakerDesigner Andrew Jones and his team of engineers, the Elite EX line integratesPioneer’s 70-year heritage in speaker manufacturing and is specificallydesigned for ultimate fidelity throughout the home. Pioneer’s S-IW891,S-IW691and S-IW691Lintegrate the exclusive Coherent Source Transducer (CST) driver technology thatimproves off-axis performance and provide a smoother, more accurate frequencyresponse to fundamentally expand a room’s “sweet spot.” THX Select2certification validates their capability to output the same sound level as whatis required in the movie theater.
• EliteA/V Receivers: Pioneer’s ICEPower Class D amplifier is uniquely designedfor a more compact chassis resulting in higher power output and better energyefficiency of any A/V Receiver on the market today. First shown in the flagshipSC-09TXto meet the emerging needs of high-resolution audio formats, THX certificationverifies that the A/V receiver can deliver crisp, clear sound even at studioreference volume level. Pioneer has continued to integrate this digitalamplifier technology in its current THX Certified SC-25and SC-27.Worldwide, Pioneer has the most THX Certified A/V Receivers in the industrywith more than 100 models.

For more information on Pioneer’s trio of THX Certified product categories, visit www.pioneerelectronics.com.