LG Introduces Two New Wireless HDTV Series

LGshowed off its first-ever series of wireless LCD HDTVs, including an LED model,at the CEDIA Expo 2009. Both the 55-inch class Slim Wireless LED-Backlight HDTV (model55LHX) and the LH85 series of wireless LCD HDTVs giveinstallers the freedom to put the HDTV anywhere in the room without having todeal with wires. To enable this wireless experience, LG uses a supplied mediabox that transmits an uncompressed Full HD 1080p signal with virtually nointerference or delay to the TV.

LG ElectronicsBroadens Home Entertainment Options

With Two New Wireless HDTV Series

Wireless LCD HDTVsOffer Flexible and Convenient Custom Installation Options

ATLANTA, Sept. 10 -- Offering diverse integration optionsfor custom installers, LG Electronics is highlighting its first-ever series ofwireless LCD HDTVs, including an LED model, this week at the Custom ElectronicDesign & Installation Association (CEDIA) EXPO 2009 (Booth #2623).
Whether it's design, technology or screen size, LG's wirelessHDTVs have something for everyone, according to Peter Reiner, senior vicepresident, marketing, LG Electronics USA, Inc. LG's 55-inch class* SlimWireless LED-Backlight HDTV (model 55LHX) combines advanced technology withcutting-edge style for a TV that blends beautifully into any home environment.For those seeking a variety of design options, LG's LH85 series of wireless LCDHDTVs will be available in 47- and 55-inch class* sizes.

"As custom installers look to create a truly uniquespace, the wireless capability found in the 55LHX and LH85 models allow thefreedom to place the HDTV anywhere in the room," said Reiner. "Withwireless HDTVs, LG continues to expand home entertainment design and placementoptions to meet consumers' ever evolving needs."

Entertainment Freedom

Both 55LHX and LH85 wireless models allow installers thefreedom to place the HDTV virtually anywhere in the room - without messy wires.To achieve this wireless experience, LG uses a supplied media box to transmitan uncompressed Full HD 1080p signal with virtually no interference or delaydirectly to the TV. The HDTVs can receive a wireless signal up to 30 feet away,allowing consumers to hook all content sources (such as a cable or satellitebox, Blu-ray disc player, game console and home theater systems) into one box.

Enhanced PictureQuality

The 55-inch LHX model features superior picture quality withan elegant ultra-slim design - less than one-inch thick at its thinnest point.This unit has attained THX Display Certification. This certification ensuresthat the 55LHX delivers exceptional images, bringing a more immersive andenjoyable movie, broadcast and video game experience to consumers' living room.Since THX certification begins during the initial product design phase, everyproduct detail is meticulously mapped to THX standards and tested in laboratoryand home theater environments to ensure quality, usability and compatibility.

By presenting HD and standard-definition content at themaximum resolution with the correct color and luminance level, the LHX providesconsumers a crisper, clearer image. To achieve this, LG uses a full-array LEDbacklighting system with local dimming technology, for precise picture controlresulting in deeper blacks, wide color gamut and an incredible 5,000,000:1dynamic contrast ratio. This model also incorporates TruMotion 240Hz technologyfor smooth motion during fast-action scenes.

LG's LH85 series delivers an 80,000:1 contrast ratio fordeeper blacks and greater picture detail. Additionally, the LH85 seriesfeatures LG's 24p Real Cinema technology that allows consumers to enjoy a truecinematic experience at home, the way the movie was intended to be seen. Forthose that want more from their HDTV, the LH85 also includes USB 2.0functionality allowing easy access to MP3 files and viewing of JPEG photos fora more enjoyable TV viewing experience.

ISFccc CalibrationOptions

Those seeking advanced calibration based on their own hometheater environment, will appreciate LG's ISFccc option on both the 55LHX andLH85 series. The professional ISF calibration helps to deliver picture quality,representing what filmmakers intended viewers to see.

Using the LG Expert Mode, an ISF-certified calibrationtechnician will use professional equipment to calibrate the HDTV using ISFparameters based upon individual home theater environments and ambientlighting. Once calibrated to the optimal setting, the calibrations are saved asISF "Day" and ISF "Night" modes. With ISFccc, LG offers asuperior 10-point calibration. This provides an extra level of precision forgray scale calibration resulting in a more uniform picture.

Energy Savings

With Intelligent Sensor, both wireless models automaticallyoptimize the picture to the lighting conditions in the room for a personalizedand more enjoyable viewing experience; and potential energy savings. Both theLHX and LH85 series are Energy Star 3.0 compliant, and with LG's "SmartEnergy Saving" package, which consists of features such as backlightcontrol options and video mute, LG further paves the way toward greater energysavings, while also allowing consumers to customize their viewing experience.

The 55LHX will be available soon at a manufacturer'ssuggested retail price of $4,799 and the LH85 series will be available laterthis Fall in 55- and 47-inch class* screen sizes with MSRPs of $3,199 and$2,399, respectively.

For more information please visit http://www.virtualpressoffice.com/kit/LGCEDIA

* 55LHX 55-inch class/54.6-inch diagonal

* 55LH85 55-inch class/54.6-inch diagonal

* 47LH85 47-inch class/47.0-inch diagonal

*Specifications subject to change without notice