I have been watching the E-reader market for some time. I am actually very glad to see one of the industry giants step into this market. As I believe this is a world changer that's been brewing a good while. Although it has a ways to go I still believe it to be so.
You have to realize this setting to see what the potential is. I guess the most rateable thing would be a student profile. Imagine a child or a college student carrying all there books this way. With the enhancements that are showing up like extra memory for notes daykeeper like schedule's etc. Then think about magazines, retail books, newspapers etc making themselves widely available.
When you add things like 4G coverage that is beginning to be rolled out country wide and world wide you have a start. Then you add something to the package like the Nvidia ION platform, or the dual processor atom (netbook/laptop technologies), and you get a wider picture of what I'm talking about.
Combining these technological fields you get an all around device that could and would most likely be used by a very large percentage of society. I know it sounds like somewhat of a reach, but you have to look at where these (technical fields) are headed. The development of color E-ink is almost complete, Net-books and laptops are getting smaller and thinner as well as more energy conservant, then you add a smart-phone to it and these fields all become one.
In the end you have an all points capable information carrier, that is also a communication device, scheduler, color reading device, and portable computer. So it or these all become a device everyone uses for everything everyday. You could sink it with your wireless home/work network, and have an all around device that is or becomes a necessity in modern society. There are also other pluses like the non usage of paper, and therefore conservation. Also the fields of battery research, and the minimization of components, which are all currently going on all cylinders would impact something like this as well.
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