Intel Teams Up Again with Conan O'Brien
NBC Integrates Intel's 'Sponsors of Tomorrow' Campaign On-Air and Online
SANTA CLARA, Calif., June 24, 2009 – Intel Corporation will again be the subject of some good-humored laughs with Conan O'Brien, having signed on as a sponsor of "The Tonight Show with Conan O'Brien," which launched under its new host on June 1. Following up on O'Brien's successful 2007 visit to the San Francisco Bay Area, which was underwritten by Intel, this partnership leverages O'Brien's unique ability to humorously convey to his viewers Intel's unique personality, cutting-edge technology and futuristic innovations.
Intel and its "Sponsors of Tomorrow" marketing campaign will be woven organically on-air and online through NBC Universal. Since its May 11 launch, the new integrated campaign has been seen in more than 24 countries via television, print and online. On-air spoofs have also proven to be a breakthrough way to deliver the message that Intel is not just a microprocessor company, but a move-society-forward-by-quantum-leaps company.
Dude, Conan OBrien totally ROCKS! The Tonight show is awesome with him!
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