AMD Unveils New Platform for Ultrathin Notebooks

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News Posted: Mon, Jan 5 2009 11:20 PM

AMD Delivers Groundbreaking Platform for Ultrathin Notebooks

-- The AMD Platform for Ultrathin Notebooks Delivers Balanced PC Performance with True HD Entertainment1 in a Surprisingly Affordable, Amazingly Thin Notebook --


LAS VEGAS, Nev. -- Jan. 6, 2009 -- AMD (NYSE: AMD) today announced the availability of the AMD platform for ultrathin notebooks, enabling exceedingly thin and light OEM designs with rich entertainment capabilities at an affordable price. Previously codenamed “Yukon,” the platform is based on the new AMD Athlon Neo processor, ATI Radeon X1250 integrated graphics and optional ATI Mobility Radeon HD 3410 discrete graphics and brings true HD entertainment1 to a new category of stylish notebook PCs. The AMD platform debuts within the HP Pavilion dv2 Entertainment Notebook PC ultrathin notebook, which measures less than one-inch thick and weighs less than four pounds. The HP Pavilion dv2 also comes equipped with a 12.1-inch diagonal LED BrightView display, nearly full-size keyboard, and optional external optical disc drive with Blu-ray capability.

“Before today, there was a compromise associated with selecting a highly portable notebook, forcing consumers to choose either the full PC experience of an ultraportable at a high price or the limited PC experience of a mininotebook at a low price,” said Chris Cloran, corporate vice president, client division, AMD. “In introducing the AMD ultrathin notebook platform, AMD enables balanced PC performance, including the option of advanced graphics and video for true HD entertainment, all in an affordable, ultrathin notebook, bringing consumers uncompromised mobility."

Meeting Consumers’ Needs and Pioneering New Markets
With the dominance and rapid growth of notebooks in the PC market, many consumers have grown accustomed to being productive on the go, but now desire ever-increasingly lighter, sleeker and more stylish designs that suit their mobile lifestyle. Additionally, consumers want a notebook that provides entertainment options, such as enjoying and manipulating photos, watching videos and listening to music. Designed with consumers in mind, the AMD ultrathin notebook platform presents consumers with a new choice in a highly portable notebook with rich media features.

“We believe there is a significant market opportunity that lies between the less-capable mininotebook and higher-priced ultraportable notebook segments,” said Bob O’Donnell, program vice president, Clients and Displays, IDC. “Integrating the right kind of technologies will enable companies to pioneer a new category of ultrathin notebook PCs, offering consumers the value they seek in a challenging global economy.”

The AMD platform for ultrathin notebooks allows consumers to enjoy true HD entertainment with available smooth 1080p HD playback, sharp images and vibrant colors. The platform also delivers a robust casual gaming experience with realistic 3D graphics, enabled by the optional ATI Mobility Radeon HD 3410 Premium graphics.2 Likewise, with advanced digital outputs including HDMI and DVI, consumers can connect to their favorite devices such as an HDTV for an immersive home theater experience.


   


A Stylishly Entertaining Notebook
Notebooks have moved from being a PC shared by the family, to each member of the family having their own individual notebook. As a result, consumers want their notebook to be a reflection of their personality and style.

“Together HP and AMD identified an opportunity and designed a platform to bring consumers an affordable notebook that is a perfect balance of performance and style,” said Kevin Frost, vice president, Notebook Global Business Unit, Personal Systems Group, HP. “With an exceptional visual experience, rich features, and robust graphics and processing capabilities, consumers will be thrilled by the sleek design and reasonable price of the HP Pavilion dv2 Entertainment Notebook PC based upon the AMD ultrathin notebook platform.”

For more information about the ultrathin HP Pavilion dv2 Entertainment Notebook PC, which is expected to be available in April, please visit the HP direct website.




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peti1212 replied on Tue, Jan 6 2009 12:38 AM

Not a bad looking laptop. I would love to see a review of this little beast. Perhaps a video review by Dave or Marco?

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shanewu replied on Tue, Jan 6 2009 9:30 AM

I'd like to know the expected price since it's supposed to be "affordable." Usually, notebooks of that size are not that affordable (excluding netbooks of course).

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rapid1 replied on Tue, Jan 6 2009 11:48 AM

Yeah Shane I'd like to know that as well. Although if they hit the mark I would say max price should be between 750-1000 dollars. We will see where it actually hits at. I remember when I was looking for a decent notebook a few months back. I looked at HP and everything else but ended up going with the Gateway p-7811 FX. I didn't want to compromise on performance at least not very much. I have been relatively happy with this notebook and I got it for $1200. This of course included a 9800 GTS gpu a Centrino 2 cpu at decent speed DDR3 and full networking capabilities. I added another exact hard drive for Raid 0. Other than that it needed nothing, hopefully they got close to this platform at a minimally lower price.

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rapid1 replied on Tue, Jan 6 2009 11:52 AM

Oh by the way anyone looking for a decent notebook never leave AVAdirect out as far as user specified settings/components. I don't think you can beat them unless you do your own white book and even then only by 1-200 dollars. I still wonder if I should have just have just gone with a 15" from them. But as it all turned out I am quite happy with this unit.

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shanewu replied on Tue, Jan 6 2009 1:24 PM

rapid, you are right on the money with the price point I think. bit-tech has a good write up on this new platform: http://www.bit-tech.net/hardware/2009/01/06/amd-athlon-neo-the-new-ultra-thin-platform/1 -- AMD is aiming for the between the netbook and expensive ultraportable notebook space and I hope they nail it...and I hope they hit the price point right too (which for me definitely means less than $1k and closer to $750 or less).

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Marco C replied on Tue, Jan 6 2009 2:19 PM

Pat Moorehead (AMD head-honco) has some pics and information posted on his Facebook page.  And I've actaully seen one first had about a month ago.  Pricing should be below $700 for some configs.  CPU performance is superior to Atom, and the IGP is very good.

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looks like a nice notebook

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Looks nice. I have not heard much about the Neo processor though. I would love to have a little laptop that can run a few games. I have been playing starcraft on my netbook though. Still a fun game.

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