Lavasoft Enters the AV Business

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News Posted: Mon, Dec 15 2008 7:21 PM

Lavasoft, developer of the long-time entrant in the spyware detection arena, Ad-Aware, has released a stand-alone antivirus application. The new product, Lavasoft Anti-Virus Helix is based on technology from antivirus vendor Avira.



It's interesting that Lavasoft would make this move shortly after Microsoft's announcement to drop OneCare and replace it with a simplified free product in the second half of next year. Additionally, the AV market is rather crowded, though obviously, the development of this product was long underway prior to the Microsoft announcement.



Pricing is reasonable, with a 1 year license for $23.95. Multi-year and multi-PC licenses are available as well. Right now they also have a deal which gives you Ad-Aware Plus and Anti-Virus Helix for $26.95. Basically you get Ad-Aware Plus for $3, while it normally sells for $26.95.





While obviously a fast way for Lavasoft to get into the AV business, by using another firm's technology, we've never been a great fan of that approach. We mean, we realize it's faster, but why wouldn't an end user not just buy the original firm's software rather than the rebranded version?



Avira also has a free version of its software, which doesn't include features such as anti-phishing protection, but for many users who aren't in the high-risk category, it and other free solutions from Avast and Grisoft would probably do just fine.



Still Ad-Aware has a great reputation (though I personally use Spybot S&D) and Lavasoft is hoping to capitalize on that.



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digitaldd replied on Wed, Dec 17 2008 8:49 AM

I guess this was only a matter of time. The Antivirus vendors offer suites with firewalls and anti-spyware so why can't the anti-spyware companies offer AV or a firewall.  its too bad Ad-aware isn't too high on the anti-malware software list anymore. Everyone I know recommends malwarebytes now. Me I do things the old fashioned way.

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