>> "Their methodology for ranking is described on page 14 of this year's report (.PDF)." <<
The PDF says they rank the companies by seeing how many hits their name brings up in a Google search.
What part of "Ph'nglui mglw'nafh Cthulhu R'lyeh wgah'nagl fhtagn" don't you understand?
Very cool. CocaCola has been at the top for years I bet.
>> "The Best Global Brands 2008 ranking is a reflection of the global economy" <<
What my joke above was supposed to point out was, in all seriousness, this list seems arbitrary.
Somehow, Dow Chemical (which made $54B last year and regularly advertises on TV) isn't even on the list? Ask 100 people if they've ever heard of HSBC or Accenture, then ask them about highly visible (and MUCH more profitable) companies not on the list like BASF or Dupont.
NEWS TIPS |
This site is intended for informational and entertainment purposes only. The contents are the views and opinion of the author and/or hisassociates. All products and trademarks are the property of their respective owners. All content and graphical elements areCopyright © 1999 - 2014 David Altavilla and HotHardware.com, LLC. All rights reserved. Privacy and Terms