Netflix to Axe Family-Friendly Profiles Feature

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News Posted: Wed, Jun 18 2008 11:01 PM

A curious announcement went out to Netflix customers today, informing them that Netflix Profiles will be eliminated as of September 1. Netflix Profiles allow customers to set up separate queues for a single account. The ability to set up separate queues has been a favorite features of many couples and families who are Netflix customers, as it allows for an equitable distribution of movies from separate queues (depending on the particular subscription plan)--usually negating the necessity of having one person constantly juggle a single, bloated, ever-changing queue to accommodate the whims of multiple users on a single account. 



As to why Netflix is doing this, a FAQ on the Netflix site had little to say other than: "While it may be disappointing to see this feature go away, this change will help us to continue to improve the Netflix website for all our customers." Call us sticklers, but we don't feel that statement actually answers the question. We have a query into Netflix, and as soon we have a response from Netflix, we will update this news post.


Will Netflix be rolling out a new feature that provides similar or even better functionality? Unlikely, because then the current separate profile queues would probably just have automatically rolled over into the new tool.  The cynics among us postulate that this is Netflix's way of encouraging multi-user households into hosting separate accounts. While this is a possibility, we don't foresee many households actually choosing to create an additional account and incurring the additional membership fees just to avoid the headache of multi-user queue management. Whatever the reason, we will miss the Profiles feature, and will have to learn to live with eclectic queues that look something like this:






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rapid1 replied on Thu, Jun 19 2008 1:36 PM

 rofl why do people use the services anyway. I go to the grocery store down the street and buy pre-rented movies for 9.99. The way dvd's run today I get NEW releases like There Will be Blood etc and FLags of Our Fathers usually not even a Month after there released. Hell they beat even walmarts prices and come on a DVD or a CD for that matter will last for 1000 plays minimum. So what if 3 people rented it it's been seen 5 time so it's got basically 995 more times before it starts going bad. I don't know about u but I doubt I will ever watch any movie more than 100 times ever. Probably nowhere near that much.

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rapid1:

 rofl why do people use the services anyway. I go to the grocery store down the street and buy pre-rented movies for 9.99. The way dvd's run today I get NEW releases like There Will be Blood etc and FLags of Our Fathers usually not even a Month after there released. Hell they beat even walmarts prices and come on a DVD or a CD for that matter will last for 1000 plays minimum. So what if 3 people rented it it's been seen 5 time so it's got basically 995 more times before it starts going bad. I don't know about u but I doubt I will ever watch any movie more than 100 times ever. Probably nowhere near that much.

Well, you go spend 10 bucks on ONE movie you'll watch once, I'll spend it on 4 or 5.

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Don't like what Netflix is doing? Let them know!


Spread the word!

http://www.keepnetflixprofiles.org

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