The reason they probably posted it in the newspapers is to probably snag the people that are actively seeking relocation, job postings on the web - especially for a company as large as microsoft will draw lots of jobseekers. With this approach theyll get less people - but thatll be less of the random "ill take the job if the price is right" and more of the "ill just take the job".
It's not custom unless your the only one who can boot it.
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