In-game ads firm IGA Worldwide has secured a multi-year deal withElectronic Arts to provide advertising for its sports and racing titles.
Thetwo year deal will cover EA Sports franchises Madden NFL, NBA Live,NASCAR and the NHL series, as well as racers Need for Speed and Burnout.
"Weare thrilled at this opportunity to expand our strong relationship withEA and are pleased to have been selected to support EA and Sony on thisnew venture," commented Justin Townsend, CEO of IGA Worldwide.
There's been in game ads for a long time now, especially in racing games. But this sounds like it's on a much larger scale. I think there should be ads around the hockey rink in NHL games for sure. That's just how it is. As long as it's not in your face... it's reasonable.
Now what I don't like is how this does not benefit the consumer. The jump to the PS3 generation saw an increase in game titles from $50 to $60. So Madden 08 was $60. So Madden 09 with advertising revenue will still cost $60. They don't pass the savings on to consumers. It's just more money for them.
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if they are not gonna lower price for games with ads in them at least give the ability to turn them off =)
I was just playing Ninja Gaiden II on my 360 and saw an advertisement on the giant TV in New York City. It was for Toshiba and their Regza brand. I thought I was pretty cool and realistic. Maybe these ads aren't so bad. I just do not want ads during loading screen or during booting the game or anything forced like that.
The "Nvidia, the way it's meant to be played" stuff ticks me off enough in PC games. I'm fine with my all AMD system, thank you.
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