Whoopee! PS3 to Get Dynamic In-Game Ads

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News Posted: Wed, Jun 4 2008 8:43 AM

Hot on the heels of a study released by Microsoft subsidiary and in-game advertising firm Massive, Inc. which indicated that in-game ads "enhanced the realism of the game," comes the news from Sony that it is opening its gaming platform to in-game ads from outside companies.

In-game ads firm IGA Worldwide has secured a multi-year deal with
Electronic Arts to provide advertising for its sports and racing titles.

two year deal will cover EA Sports franchises Madden NFL, NBA Live,
NASCAR and the NHL series, as well as racers Need for Speed and Burnout.

are thrilled at this opportunity to expand our strong relationship with
EA and are pleased to have been selected to support EA and Sony on this
new venture," commented Justin Townsend, CEO of IGA Worldwide.

While Massive had its own survey, we would like our readers to chime in: do you like in-game ads and do you agree they add "realism?"

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There's been in game ads for a long time now, especially in racing games.  But this sounds like it's on a much larger scale.  I think there should be ads around the hockey rink in NHL games for sure.  That's just how it is.  As long as it's not in your face... it's reasonable.

Now what I don't like is how this does not benefit the consumer.  The jump to the PS3 generation saw an increase in game titles from $50 to $60.  So Madden 08 was $60.  So Madden 09 with advertising revenue will still cost $60.  They don't pass the savings on to consumers.  It's just more money for them. 


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SqUiD267 replied on Wed, Jun 4 2008 10:38 AM
In Game ads are always cheery to see.

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Lev_Astov replied on Wed, Jun 4 2008 11:03 AM
I think this could be a great way for the publisher and developers to make money even off of games that are pirated. As long as they maintain strict specifications limiting what the advertisers can do with their ads, it shouldn't be a problem. The last thing we need, though, is dancing ad banners in games. I trust they won't allow that sort of thing.

><((((">Lev Astov

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higgamo replied on Wed, Jun 4 2008 11:00 PM

 if they are not gonna lower price for games with ads in them at least give the ability to turn them off =)

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I was just playing Ninja Gaiden II on my 360 and saw an advertisement on the giant TV in New York City.  It was for Toshiba and their Regza brand.  I thought I was pretty cool and realistic.  Maybe these ads aren't so bad.  I just do not want ads during loading screen or during booting the game or anything forced like that. 

The "Nvidia, the way it's meant to be played" stuff ticks me off enough in PC games.  I'm fine with my all AMD system, thank you. 


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I don't mind so long as it's sports games. I don't want to see Snake drinking a Coke in MGS4: Senescence. Confused
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