Abit May Be Exiting The Motherboard Business

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News Posted: Tue, May 27 2008 5:14 PM

If a story posted at DigiTimes today is true, Abit could possibly be exiting the motherboard business sometime soon.

"Second-tier motherboard maker Abit is reportedly considering phasing out of the motherboard market after evaluating its shipment performance of Intel 4 series motherboards, according to channel sources.

Abit, however, maintains it does not know anything about the speculation and will continue to develop motherboard products.

Abit's has failed to meet the expectations of parent company Universal Scientific Industrial (USI) in its ability to compete with fellow second-tier makers in terms of performance, or first-tier makers in terms of pricing in the mid-range and entry-level market, and so the company is evaluating whether to quit the market and start developing other products for the Abit brand, noted the sources.

In 2007, Abit shipped 2-3 million motherboards and had set a goal to ship six million units in 2008. However, the company's current shipments have actually decreased. Abit will determine whether to stay in the market after evaluating its shipments performance of P45-based motherboards, added the sources."

Since being bailed out by USI, Abit has had some success and has produced quite a few quality products.  The company's focus on the enthusiast segment, which used to be their bread and butter, however, has noticably waned.  In fact, the majority of news we have received from Abit as of late has pertained to entry level and HTPC products and not the highly-overclockable, enthusiast class products that put the company on the map.

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Well this I wasnt expecting1





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replied on Tue, May 27 2008 6:49 PM
They used to have a reputation but something happened to them a while back in quality and Asus snaped up the market with their unpeckable quality and stability. Something that I hope doesnt change because Asus doesnt make their own boards anymore. They engineer them but I think they are all contracted out.
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Yeah my first build started with a ABit Mb and it had problems. It wouldn't have been so bad if they're support wasn't so terrible. I bought 1 of their boards cause they had a good rep at the time. I guess I caught them on their downslope cause after that I started seeing alot of others complain about the same thing. Supposively they have fixed their issues but once you start to get a bad rap it's hard to loose it.

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Ahh! This is a disappointment. I used to have an Abit board, and I liked it. I never had any problems. Though I do know of a friend who has a double boot problem, but it's nothing too major. Dang. Less competition is bad. It seems soon enough it'll just be Asus.


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MikeL_HH replied on Wed, May 28 2008 5:17 AM
I think USI-Abit's failure is mostly a management and marketing screwup. They had the products. Several of their recent boards are fantastic. They just didn't market them correctly. The old Abit was all about no-frills boards that performed every bit as well as boards that cost twice as much and overclocked like mad. Most of their recent marketing has been about HTPC and multimedia which is the wrong way to go if you ask me.

I don't think Abit customers care about fancy HTPC features. We just want our damned OC features and blazing performance on a cheap board with decent components.

I think just about any enthusiast that has been in the game for a while has had, at some point, either owned or at least experienced an Abit board and knew what they were like. If Abit does dissapear, I will be saddened. They haven't been a major player in a long time but they still put out some quality products and the amazing value proposition the old Abit provided was still there.

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I agree,I think the abit board i through in my AMD XP system at the time was the most stable board that I have ever owned. That board lasted forever and then some time after that. I eventually sold it though so i'm not sure of it's fate now. I really do hope abit sticks around and gets their act together.
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ice_73 replied on Wed, May 28 2008 8:14 AM
well since i have experience with the new abit amd board its nothing like the abit of old but still better than some of abit's products. its stable when running at stock and has good quality audio. apart from that is where problems arise. its supposed to be 125w capable but since it only has a 3 phase power.... if you raise voltages a little you literally risk blowing up your computer O_O plus theres no nb multiplier which means you are limited in overclocks because you cant controll the northrbidge.....

imo, while abit are good budget boards (stable and easy to set up) if you want QUALITY go dfi. i have a dfi lanparty expert and it is a dream. cmos reloaded rocks they trully cater to the overclockers.

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Volatile replied on Wed, May 28 2008 9:06 PM
It's really a shame, the BE6-II and NF7-S were probably the best motherboards ever made, but ever since they got caught cooking the books, they never seemed to recover, and USI's buyout wasn't exactly the shot in the arm anyone was hoping for.
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