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GameStop To Abandon Zune

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News Posted: Fri, May 23 2008 5:53 PM

GameStop, who’s core business is selling video games, has decided to stop selling Microsoft Zune media players after their current supply is exhausted.

"We have decided to exit the Zune category because it just did not have the appeal we had anticipated," said a GameStop spokesperson.  "It (also) did not fit with our product mix."  GameStop made the decision about a month ago.  GameStop said it will sell Zune players online until it clears out its inventory.

GameStop has hundreds of stores across the country and losing that distribution channel could hurt Zune sales.  Many of GameStop's customers are avid users of Microsoft's Xbox 360 console and could have presented a cross-selling opportunity for Microsoft.

A major retailer abandoning the Zune could signal that the Microsoft lineup of devices simply haven’t gained the traction needed to fight the well-entrenched iPod.



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entermymatrix03 replied on Fri, May 23 2008 10:24 PM

I saw this coming. It's like selling hair dryers in a PC shop. Just stick to what they know...games! 

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Crisis Causer replied on Fri, May 23 2008 10:33 PM

Is this news posting the same as this:

http://hothardware.com/cs2007/forums/t/38648.aspx

Oh the humanity!


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SqUiD267 replied on Sat, May 24 2008 6:02 AM

Crisis Causer:

Is this news posting the same as this:

http://hothardware.com/cs2007/forums/t/38648.aspx

Oh the humanity!


 

 

exactly I was wondering.

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Softix replied on Sun, May 25 2008 5:35 AM

I think they were thinking in the best interest of the company. If zune had been the first ipod it would have taken off but as its not the sales were not as high as Microsoft were hoping, therefore stocking the zune is just a risk for gamestop!
   
   
   

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