Yahoo! Outsourcing Search Ads to Google

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News Posted: Wed, Apr 9 2008 5:26 PM

How about that?  Microsoft gave Yahoo! a hard deadline, and Yahoo! fires back, outsourcing Search Ads to Google.  Granted, it's a limited trial.

The test will last up to two weeks and involve no more than 3% of Yahoo's Web search queries, the Sunnyvale, Calif., Internet company said. It is designed for Google and Yahoo to evaluate the revenue potential of a broader search ad sales outsourcing arrangement, according to people familiar with the matter. They have been discussing such an arrangement as part of Yahoo's pursuit of alternatives to Microsoft's unsolicited acquisition offer. Yahoo views the latest test partly as a way to demonstrate its belief that it is worth more than Microsoft has offered, one of the people says.

To say Microsoft was displeased is an understatement.  In fact, Microsoft fired back with a press release noting possible antitrust concerns. Waitasec, didn't Yahoo! say the same about a Microhoo deal?



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replied on Wed, Apr 9 2008 8:53 PM
Well i am already convinced Yahoo and Google have been playing footsy under the table anyway. Google will do anything to keep yahoo away from Microsoft but they cant buy them outright. Either way, share holders need to start speaking up because if they want a 60% above market value for their stock they better stand up for it. It's obvious the board of directors loathe microsoft completely. Which is strange to me in essence since without Microsoft yahoo would of never existed to begin with.
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ice91785 replied on Sat, Apr 12 2008 12:57 AM

 its like a situation soap-opera unfolding before our eyes -- you just wait.....yahoo's evil twin brother will sleep with microsoft's daughter and subequently get drunk and crash his mom's SUV

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higgamo replied on Sat, Apr 12 2008 9:38 AM

 happy didnt want micrsoft getting yahoo and making it worst

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mazuki replied on Mon, Apr 14 2008 11:12 PM
LOL @ ice91785

if yahoo merges with google, that will be the biggest hit in internet searches ever, there's not much left after that. at least if yahoo and microsoft team up, there might be a fight against google.
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