Apple Mulling Unlimited Music Plan

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News Posted: Wed, Mar 19 2008 7:52 AM

Put this in your rumor bucket for now, but the Financial Times says Apple is in discussion with the music industry over a possible "all you can eat" music plan for iTunes.

Apple is in discussions with the big music companies about a radical new business model that would give customers free access to its entire iTunes music library in exchange for paying a premium for its iPod and iPhone devices.

The “all you can eat” model, a replica of Nokia’s “comes with music” deal with Universal Music last December, could provide the struggling recorded music industry with a much-needed fillip, and drive demand for a new generation of Apple’s hardware.


It very much seems out of character for Apple.  Apple has generally pushed the industry for "what it wants" and as it won't even go to tiered pricing, this seems unlikely - but who knows?  Based on some calculations around the blogosphere, this could be gold for Apple.  More to come.



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frg1 replied on Wed, Mar 19 2008 10:20 AM

 would save me some money

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AjayD replied on Wed, Mar 19 2008 10:49 AM
I could easily see this happening. Not that Apple needs any help selling iPhones, but this would be an added incentive in buying one. Though I think it's unlikely that this service would be available to people who use iTunes but have no Apple devices.

 

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frg1 replied on Wed, Mar 19 2008 11:03 AM

 even a monthly plan would do well

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AjayD replied on Wed, Mar 19 2008 9:06 PM
I'm sure a monthly plan on iTunes would be popular, but the main benefit I see behind this is to use it to further entice potential buyers of Apple products. As a stand-alone plan, I don't really see Apple having much if anything to gain. I would think they would make far more profit selling individual songs, than offering unlimited song downloads for a nominal price.

 

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frg1 replied on Wed, Mar 19 2008 10:22 PM

 maybe they could start of at a reduced price for people who recently bought ipods then slowly work off into a monthly plan 

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ice91785 replied on Wed, Mar 19 2008 10:39 PM

I would just like to know what kind of premium we are talking here ... i wouldn't mind an iPhone at all tbh and if they tossed this in (just like ajay said) I would REALLLLLLLLY consider a purchase -- pending that its not like $500+ extra

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replied on Wed, Mar 19 2008 11:19 PM

I gues they could make a trial period,free,then people will have to pay if they like the service

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frg1 replied on Wed, Mar 19 2008 11:39 PM

 didnt napster try an unlimited monthly plan at one time 

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replied on Thu, Mar 20 2008 12:28 AM

yes,they truly did

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frg1 replied on Thu, Mar 20 2008 12:30 AM

 must not have gone so well but it was during the time were everybody stole music now its a little differnet

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replied on Thu, Mar 20 2008 12:31 AM

well,music is stolen now the same it was before,but with different programs

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frg1 replied on Thu, Mar 20 2008 4:50 AM

 but there has been a increase in legal music downloads in fact more so than when napster offered the unlimited plan and would certainly convert some of the illegal filesharers over with a low enough price

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replied on Thu, Mar 20 2008 1:20 PM

maybe because the prices have fallen

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