AMD To NVIDIA: Just Bring It

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News Posted: Thu, Feb 21 2008 4:41 AM

With rumors swirling about NVIDIA releasing the 9000 series of video cards, starting with the 9600, it appears that AMD isn't too worried.  If anything, it seems that they're planning on undermining the launch via price cuts of their existing HD 3800 series cards.  Do bear in mind that the suggested prices of the 9600 series cards are simply rumors until they hit shelves:

“With 9600 cards expected to hit the market at suggested retail prices in the range of US$169-189, this puts them up against AMD's current mid-range offering, the Radeon HD 3850, at between US$169-229. However, early benchmark results show the 9600 GT delivering performance just slightly below that of AMD's higher-end product, the 3870, which carries current pricing of around US$189-250 and above.”

As soon as NVIDIA launches their new cards you can expect HotHardware to have all the inside info, so stay tuned to see how it stacks up.

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I've come to realize that AMD is not easily shaken and in fact seems to welcome competition! I'm very interested to see what AMD does throughout 08' to keep up with(possibly oust)Intel and Nvidia.

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jtm55 replied on Thu, Feb 21 2008 2:59 PM

 Hi All,

It is in our best interest that AMD/ATI competes with Nvidia on a more even plane, as we the consumer benefit with lower prices. 



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werty316 replied on Thu, Feb 21 2008 5:34 PM

Along with the lower prices, newer products as well and without any competition there is no reason to rush out any new hardware.

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peti1212 replied on Thu, Feb 21 2008 5:52 PM

I wonder what AMD/ATI has now to fight off Nvidia. Maybe they have the ultimate graphics card that nobody is expecting, although I highly doubt it.

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Kamrooz replied on Thu, Feb 21 2008 11:57 PM

The current word is, R700 will be 50% faster than R600, but is that really enough considering how long Nvidia has been able to nit pick their G100 architecture? It's been delayed for ages, G80 has been the top dog for 15-16 months now. We still have another 3-9 months to go before we see it. Honestly, I think AMD is relying on crossfire to succeed atm. Crossfire is IMO the better of multigpu solutions. It just scales so well compare to Nvidia's SLI. But considering how Nvidia has the upper hand in better single card performance, it undermines the benefits of Crossfire over SLI.  

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