PC Gaming Vendors Unite to Form Alliance

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News Posted: Wed, Feb 20 2008 7:54 AM

WORLDWIDE TECHNOLOGY LEADERS LAUNCH INDUSTRY CONSORTIUM
TO ADVANCE PC GAMING PLATFORM, PC GAMING EXPERIENCES

United industry effort will accelerate innovation, spur PC gaming development


Global leaders of the PC gaming industry announced today the formation of the PC Gaming Alliance, a non-profit organization that unites hardware and software creators, game developers and publishers, and others committed to the PC gaming market with the common purpose of advancing the PC as a worldwide gaming platform.



Together, PCGA and its member companies will work to accelerate innovation, improve the gaming experience for consumers and serve as a collective source of market information and expertise on PC gaming. Members of PCGA are Acer Inc./Gateway Inc., Activision Publishing Inc., AMD, Dell/Alienware, Epic Games, Intel Corp., Microsoft Corp., NVIDIA Corp. and Razer USA Ltd.

The PC gaming market is a multi-billion dollar industry with hundreds of millions of gamers worldwide. Leading research firm DFC Intelligence calls PC gaming “one of the fastest-growing segments of the interactive entertainment market” and projects that the PC game business will grow more than 80 percent over the next five years, with major increases in the number of PC gamers, revenue from digital distribution, and PC hardware sales. 

PCGA is the first and only industry organization devoted to the PC gaming industry. It will focus on driving coordinated marketing and promotion of PC gaming, consistent and accurate reporting of PC gaming market sizing and research, and creating forums for member companies to cooperate on solutions to challenges facing the PC gaming industry, such as hardware requirements, anti-piracy, and more. PCGA will develop and promote guidelines and recommendations and foster information sharing between members to accelerate the PC gaming industry ...





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Lev_Astov replied on Wed, Feb 20 2008 8:01 AM
Nice! Maybe this will help with the PC game lull.

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ice91785 replied on Wed, Feb 20 2008 12:41 PM
Or at least help software catch up with current HW -- i.e. multcore support on ALL games!!! (not just a small handful here n there).

That and maybe getting away from the game fads -- two years ago it was sci-fi FPS, then it was MMORPGs, now its militaristic FPS......I wouldn't mind a titch more variety and flavors

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^Good points!

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jtm55 replied on Wed, Feb 20 2008 1:29 PM

Hi All,

I see Microsofts name is included in this Gaming Alliance, I wonder what happens to Microsofts Games For Windows Initiative, do they just abandon it?

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mazuki replied on Wed, Feb 20 2008 2:27 PM
i see this as a massive co-operation to possibly fight video game piracy. which i don't have a problem with, as lon as they produce more games, the only reason i say this is an article today from GDC with Chris Taylor.

.....just noticed the pc piracy part, i still think this will be the majority of it. soon we'll see hardware/software dongles for games.
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I want to say it wont be piracy based.  I don't know if I'm right, but I do believe pc gaming is somewhat on the decline. 

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werty316 replied on Wed, Feb 20 2008 10:24 PM

Probably because the requirements in some games are getting quite ridiculous so wanting the best looking graphics won't be cheap but then wanting great graphics literally comes with a price. Another factor could be because there aren't alot if any games out there that have a wow factor. 

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jtm55 replied on Thu, Feb 21 2008 2:56 PM

 Hi All,

I believe you are correct in your assesment. It would be most beneficial if they were to concentrate their efforts in creating games that take advantage of the hardware available. 

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werty316 replied on Thu, Feb 21 2008 5:36 PM

Well its just a little more than that as you can have a game with nice looking graphics but it won't be good unless the game itself isn't fun to play along with a solid gameplay value.

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I'm hoping this helps as well. Did you guys read that Cliffy B from EPIC says he's pretty much done with PC gaming....I hope the rest of EPIC doesn't feel that way because there goes the UT series. 

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