AMD Might Buy AGEIA

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News Posted: Thu, Nov 22 2007 1:28 AM

We have been carefully watching the development and adoption rate of AGEIA's PhysX accelerators with interest.  So far they've shown some promise, and we're expecting Unreal Tournament 3 and games based of its engine to provide more momentum to the standard.

What is really exciting is the possibility that AMD might purchase AGEIA.  We're not sure if this means PhysX on the CPU, in a Torrenza socket, or the more traditional expansion cards we're used to, but having AMD's support could prove to be a major boon.

The main problem, according to (AMD PR Chief Richard) Huddy, is the price. ‘Our biggest problem is that Havok reputedly cost in excess of $100 million,’ says Huddy. ‘If I’d been valuing Havok, I’d have valued it at probably something like 10 per cent of that because they were in so much trouble in the marketplace, but realistically they did have some valuable IP, and you really can capitalise on that if you’re Intel in this situation.’

We're excited about the possibilities.



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mazuki replied on Thu, Nov 22 2007 10:20 AM
if they want to get a bigger hold in the games department, they should think about making more game-directed GPUs instead of ones made for media viewing....
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kid007 replied on Thu, Nov 22 2007 5:16 PM
I don't know what crack this people are smoking but what does AGEIA would do to to fix the company? hmmm in my personal opinion NOTHING!. AMD need to get their act straight and by getting it they need to find a way to produce low voltage chips that would go on par with Intel and NVIDIA and keep the freaking demand high by having enough supply.

Good thing i'm not a shareholder for AMD, cuz i would have sold my stocks long time ago...

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